Fitness Product Manager

3 days ago


Fatih, Istanbul, Turkey Mars Athletic Club Full time

Mars Athletic Club is evolving into a digital wellness company with MAC/One, MACFit, MACStudio, and NuSpa brands. We are looking for a talented Fitness Product Manager to join our team and help us achieve our vision.

About the Company

We are a leading fitness operator in Turkey, with a passion for sports and fitness. Our goal is to provide our customers with the best possible experience, whether they are visiting our gyms or using our digital products.

Job Description:

  • Manage fitness products that interact with end users in both digital and physical environments.
  • Oversee the entire product lifecycle, including ideation, development, launch, growth, and discontinuation.
  • Develop and manage innovative products that align with business goals and customer needs.
  • Monitor product performance by analyzing sales data, customer feedback, and satisfaction scores to identify improvement areas.
  • Conduct market research to track fitness trends, customer expectations, competition, and technological advancements.
  • Define and execute product strategy, ensuring alignment with company objectives and target audience needs.
  • Work closely with cross-functional teams to develop fitness content and equipment solutions.
  • Plan and execute successful product launches in collaboration with operations and marketing teams.
  • Manage product budgets, optimize costs, and ensure efficient resource allocation.
Requirements

To be successful in this role, you will need a strong command of English, experience in product management, particularly in companies that engage with end users through both physical and digital touchpoints, knowledge of product development and management processes, and strong communication, analytical thinking, problem-solving, and project management skills.

Qualifications:

  • Bachelor's degree in Engineering, Business Administration, Marketing, Sports Sciences, or related fields (MBA or master's degree preferred).
  • Strong command of English.
  • Experience in product management, particularly in companies that engage with end users through both physical and digital touchpoints.
  • Knowledge of product development and management processes, with experience working with product, technology, operations, and marketing teams.
  • Strong communication, analytical thinking, problem-solving, and project management skills.
  • Passion for sports and fitness, with personal experience in fitness or a healthy lifestyle.


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