
Global Brand Manager Position
3 days ago
We are Mattel, Inc., a leading global toy and family entertainment company committed to empowering generations to explore the wonder of childhood and reach their full potential. With a portfolio of iconic brands like Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and more, we engage consumers and fans through our franchise brands, toys, content, consumer products, digital, and live experiences.
We are looking for an experienced Sr. Brand Manager to join our team in Istanbul. This role is part of the Mattel Turkey Marketing Team and will focus on driving local strategies to ensure sustainable profitable growth of Barbie brand.
The responsibilities of this position include defining the brand strategy for the market while incorporating the global brand identity of Barbie, partnering with the Regional Marketing Team and other stakeholders to streamline the approach, combining relevant figures and using market insights as a basis for the marketing strategy, and managing relationships with external agencies.
The key qualifications for this role include a Master's degree in Marketing or Business Administration, fluency in English with excellent communication and writing skills, and 8 years of experience in a marketing role within FMCG, licensed consumer goods, apparel- or beauty industry.
Our Approach to Hybrid Work
We believe in providing flexibility while enabling collaboration for moments that matter. Our hybrid work model empowers a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential.
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