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Media Operations Manager, Turkey

3 weeks ago

Fatih, Istanbul, Turkey The Coca-Cola Company Full time

About the Role:

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As a key player in our Integrated Marketing Experience (IMX) team, you will be responsible for defining strategies and tactics to connect with each brand's audience. You will cascading overall marketing transformation to Turkey with a data and audience-centric mindset.

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Key Responsibilities:

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  • You will lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different touchpoints.">
  • You will ensure we have the most effective and efficient media plans for our brands across Turkey via applying an audience-centric communication approach.">
  • You will coordinate with different stakeholders teams to define the right occasion, platform, and media strategy for business needs.">
  • You will coordinate media buying with all stakeholders, including agency and procurement, to ensure maximum value.">
  • You will provide the system with the status of our brand presence and performance in various media types.">
  • You will lead digital transformation with the utilization of right data and tech partnership via partnering with agency.">
  • You will lift and shift best practices from other Operating Units and global teams in how to establish effective and efficient media planning and measurement solutions.">
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Requirements:

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  • Significant marketing, media, and leadership experience in Turkey region (7-10 years)">
  • Direct experience with media strategy, planning, and negotiation, as well as social media channels">
  • Preference for individuals who have worked in agencies and/or media vehicles in the past">
  • Experience working in cross-functional and cross-geographical teams is preferred">
  • Leading strategic conversations, negotiations, and alignment with senior and key stakeholders">
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About Our Company:

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.