Omnichannel & Digital Brand Manager

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As the Omnichannel & Digital Brand Manager, you will be responsible for developing and executing an integrated brand strategy that drives brand growth, enhances visibility, and fosters meaningful consumer engagement across multiple channels. You will oversee marketing initiatives across both digital and traditional platforms, ensuring consistent brand messaging while leveraging data-driven insights to maximize ROI.

In addition, you will play a key role in managing relationships with external media agencies and influencer partners, driving impactful collaborations that elevate brand presence and consumer loyalty.

Key Responsibilities:

1. Strategic Brand Management:

• Develop and implement a unified brand strategy that aligns with the company's overarching business goals and resonates across all customer touchpoints, driving both short-term sales and long-term brand equity.
• Conduct market research and analyze consumer trends, competitive landscape, and industry shifts to identify actionable insights and opportunities for brand growth, differentiation, and innovation.
• Champion brand consistency by ensuring all touchpoints reflect the core brand values, vision, and messaging, ensuring a unified and compelling brand story across the entire customer journey.
• Lead and oversee integrated marketing efforts across a wide array of online and offline channels, including digital advertising, social media, retail partnerships, in-store promotions, and direct-to-consumer initiatives.
• Ensure seamless omnichannel customer experiences, fostering a consistent and engaging brand presence whether consumers are interacting with the brand online, via mobile, in-store, or through third-party retailers.
• Collaborate closely with retail teams to drive in-store activations and optimize product placement and merchandising, ensuring alignment with the brand's digital strategy.

3. Digital Marketing Strategy:

• Develop and execute digital marketing campaigns across key platforms, including search engine optimization (SEO), search engine marketing (SEM), display advertising, email marketing, and content marketing, to drive traffic, conversion, and brand awareness.
• Optimize the website and e-commerce platforms, focusing on enhancing user experience (UX/UI), streamlining the customer journey, and driving higher conversion rates and customer retention.
• Leverage analytics to continuously refine and optimize digital marketing strategies, ensuring the most effective use of resources and the achievement of key performance indicators (KPIs).

4. Social Media Management & Community Engagement:

• Create and execute dynamic social media strategies that amplify the brand's online presence, build community, and drive engagement through targeted content, influencer partnerships, and social initiatives.
• Curate and create high-quality content, including images, videos, and copy, that resonates with target audiences and supports the broader brand narrative.
• Engage with online communities, responding to customer inquiries, managing feedback, and maintaining a positive, active presence on all major social platforms (Instagram, Facebook, Twitter, TikTok, etc.).

5. Performance Analysis & Reporting:

• Monitor and evaluate brand performance across all channels using key performance indicators (KPIs) such as sales data, web traffic, customer engagement metrics, and ROI to ensure marketing objectives are met.
• Provide regular reporting to senior management, offering insights, analyses, and actionable recommendations to optimize future marketing strategies and initiatives.
• Use A/B testing, consumer feedback, and data analytics to continuously improve brand performance and adapt to evolving consumer behavior and market conditions.

6. Cross-Functional Collaboration & Stakeholder Management:

• Collaborate closely with cross-functional teams, including sales, creative, and product development, to ensure alignment on brand initiatives, product launches, and integrated marketing campaigns.
• Build and maintain strong relationships with external partners such as advertising agencies, media contacts, content creators, and influencers to expand brand reach and enhance marketing efforts.
• Partner with sales teams to develop sales enablement tools and provide training to ensure consistent brand messaging across all customer-facing touchpoints.
• Design and implement strategies to deepen consumer engagement, increase brand loyalty, and foster a sense of community, including loyalty programs, email marketing campaigns, and social media interactions.
• Analyze customer feedback, track satisfaction levels, and identify opportunities to enhance the customer experience both digitally and in-person.
• Leverage customer data and insights to personalize marketing initiatives and communication, creating tailored experiences that foster long-term brand loyalty.

8. Content Creation and Brand Storytelling:

• Oversee the creation of compelling content across digital platforms (web, social media, blogs, video) that educates, informs, and entertains target audiences while reinforcing brand identity and messaging.
• Collaborate with influencers, content creators, and industry experts to co-create content that aligns with the brand's values and enhances storytelling, ultimately driving broader consumer engagement and brand awareness.

9. Media & Influencer Agency Management:

• Manage relationships with media and influencer agencies, ensuring the successful execution of integrated media plans, influencer campaigns, and brand activations that drive engagement and support overall brand strategy.
• Collaborate with external media partners to optimize advertising spend, ensuring targeted and efficient media buys across platforms such as digital, TV, print, and outdoor advertising.
• Identify and onboard new influencers and agencies to elevate the brand's reach and reputation, working closely with them to develop authentic, high-impact campaigns that resonate with the target audience.
• Negotiate contracts and manage budgets with external agencies, ensuring that deliverables meet performance expectations and stay within allocated resources.

10. Budget Management & Resource Allocation:

• Manage the marketing budget, ensuring resources are effectively allocated across various initiatives to maximize ROI and impact on business outcomes.
• Prioritize and optimize spend across paid media, influencer collaborations, content production, and platform investments, ensuring budget efficiency while meeting brand objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).
• 5+ years of experience in brand management, digital marketing, and omnichannel strategy, ideally in a consumer-facing or retail environment.
• Proven expertise in digital marketing, including SEO, SEM, paid media, email marketing, and content creation.
• Strong understanding of social media platforms, e-commerce best practices, and omnichannel marketing tactics.
• Demonstrated experience in managing media agencies and influencer partnerships, with a focus on optimizing campaigns to drive measurable results.
• Experience working with cross-functional teams (sales, creative, product, etc.) and managing external partners and agencies.
• Excellent communication, presentation, and project management skills.
• Strong analytical mindset with the ability to track, analyze, and leverage data to optimize marketing strategies and performance.
• Ability to think creatively, work independently, and adapt to changing market dynamics.