Marketing Operations Director

1 week ago


Fatih, Istanbul, Turkey Iyzico Full time

iyyicocareers

We foster a culture of innovation and excellence in online payment services and AI-based technologies. Since our inception in 2013, we've supported the digitalization of thousands of businesses, acquired by the global payment systems giant PayU in 2019. Our mission is to make financial services accessible for everyone.

Our Buyer Protection resolves consumer concerns about shopping online, empowering better experiences. Our mobile app provides 24/7 live support and easy cancellation/returns processes, giving consumers full control. Over 2 million consumers have used our protection services, with this number increasing daily. Millions of consumers without banking can also safely shop online under our protection.

We're committed to continuously innovating and simplifying online shopping for consumers and sellers alike.

Main Job Responsibilities
  • Develop and optimize growth strategies for seamless customer experiences throughout their lifecycle.
  • Lead end-to-end targeted campaign processes, identifying target groups and developing campaign plans with specific objectives across different segments.
  • Develop data-driven growth strategies driving user acquisition, engagement, and retention.
  • Track and analyze key metrics and KPIs to measure success and present insights to leadership on campaign performance.
  • Monitor campaign performance and lead A/B testing initiatives to optimize communication channels.
  • Closely monitor market dynamics and competitors to identify new opportunities and achieve a competitive edge in growth strategies.
  • Analyze customer journeys and create actionable insights to improve conversion rates and customer satisfaction.
  • Collaborate with Product, Brand, and Business teams to identify and leverage growth opportunities across all touchpoints.
  • Work closely with the product team to enhance onboarding and retention, focusing on feature adoption and reducing churn.
  • Drive integrated marketing plans and campaign flows ensuring profitable growth.
Requirements
  • Bachelor's degree in related fields.
  • At least 5 years of experience in campaign management, customer base & revenue growth, customer retention management.
  • Fluency in English, both written and spoken.
  • Proven collaboration and clear communication skills within cross-functional teams.
  • An analytical mindset and methodical approach.
  • Attention to detail and ability to effectively multi-task.
  • Demonstrated success in creating, managing, and scaling multi-channel growth initiatives.
  • Exceptional problem-solving skills and ability to develop creative solutions.
  • Ability to adapt to changing circumstances and learn & develop new skills & ideas.
  • Teamwork-oriented, self-motivated, and open-minded.
What We Offer
  • A culture of innovation and excellence.
  • Access to our comprehensive online training platform.
  • Flexible work arrangements giving you autonomy under responsibility.
  • Prioritized onboarding assistance from an iyyicocareers Mate.
  • Detailed orientation program tailored to your needs.
  • Allowances for meal and internet usage.
  • Transportation allowance.
  • Vouchers to support your tech needs and ergonomic workspace at home.
  • Macbook and monitor for work purposes.
  • Employee support program including free psychological counseling, legal advice, financial advice, and more.
  • Private health insurance.
  • One day off on your birthday.

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