Marketing and Launch Specialist

3 days ago


Fatih, Istanbul, Turkey Daiichi Sankyo Full time
Key Responsibilities

The Product Manager will be responsible for driving the strategic and operational marketing plans for our oncology portfolio, ensuring the successful launch and growth of innovative therapies.

The ideal candidate will have a deep understanding of the pharmaceutical market, a passion for improving patient outcomes, and the ability to manage cross-functional collaboration effectively.

  • Strategic Planning:
    • Develop and implement marketing strategies and tactics for oncology products to achieve business objectives.
    • Analyze market trends, competitor activities, and patient insights to identify growth opportunities.
    • Prepare long-term product roadmaps and lifecycle management strategies.
  • Lead the planning and execution of product launches, ensuring alignment with global and local strategies.
  • Collaborate with cross-functional teams to deliver launch success.
  • Marketing Execution:
    • Create and implement promotional materials and campaigns tailored to target audiences.
    • Organize and participate in oncology-related conferences and events.
    • Monitor the effectiveness of marketing activities and optimize campaigns based on data-driven insights.
  • Stakeholder Engagement:
    • Establish strong relationships with key opinion leaders and industry partners.
    • Act as the primary point of contact for internal and external stakeholders regarding oncology product management.
  • Performance Monitoring:
    • Track and report on product performance metrics.
    • Conduct regular business reviews and provide recommendations to improve outcomes.


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