
Marketing and Category Development Lead
3 days ago
Gain expert knowledge in category marketing and development by joining our team at Yves Rocher Türkiye.
Job Summary:Senior Category Marketing Specialist
We are seeking a highly skilled Senior Category Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for providing product launch processes and product lifecycle management.
Responsibilities:
- Product Lifecycle Management: Provide product launch processes and product lifecycle management (stock management, label, product information, basic strategy, visual brief, etc.).
- Performance Reporting: Report product performance tracking.
- Sales Forecasting: Make product sales forecasts and product range planning.
- Operational Tasks: Carry out systemic and other operational processes of the products.
- Pricing Strategies: Prepare new product pricing and price hikes.
- Competitive Analysis: Conduct competitive analysis.
- Merchandising: Organize merchandising processes (in-store display, in-store visuals and shelf stock management).
- E-commerce Positioning: Support the preparation of e-commerce positioning and visual communications.
- Campaign Management: Manage campaigns.
- Communication Budget Planning: Manage communication budget and plan 360-degree product communications (Support to Creative agency communications, Media planning & purchasing processes, and Social Media & PR main strategy).
Requirements:
- University graduate (preferably from technical departments with a social studies component i.e. Industrial Engineering).
- Minimum 5 years experience in cosmetic.
- Excellent grasp of spatial, design, and promotional planning.
- Up to date with the latest category management principles.
- Ability to write well and generate reports on market activity.
- Great negotiation and interpersonal skills.
- Excellent command of English and preferably fluent in French.
- Analytical, creative, and goal-driven thinking.
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