Marketing Manager

Job Purpose

Gold Harvest is a fast-growing FMCG company operating in different categories in food industry.

In Consumer Adhesives, this position will play a key and strategic role achieving our ambition of doubling our business by scaling our Salty Snack, Nuts & Seeds and Healthy Snack categories by spearheading disruptive claim driven innovation, crafting purposeful communication, and driving impactful business results while keeping the teams true to the strategy of the business in local and international market. The position combines strategic vision, commercial acumen and people leadership to deliver sustainable results.

We're at the beginning of our journey, but growing fast — if you want to be at the heart of this momentum, make a real impact, and help shape the future with us, we'd love to have you on board.

Main Function and Scope

Lead the end-to-end marketing agenda for adhesives for consumers, with full responsibility.

Define and execute strategic direction across brand and categories, fully aligned with business goals.

Drive brand building, portfolio and innovation agenda, pricing and positioning strategies, alongside consumer communication and marketing investments.

Duties and Responsibilities

* Strategic Brand Category Management

• Market and Category Segmentation
• Category strategy in conjunction with the Category directors
• Brand Positioning in the relevant countries
• Brand Equity Management
• Range Architecture Management
• Strategic pricing
• Channel Strategy

* Innovation & Renovation

• Identifying new consumers and technology opportunities
• Briefing the categories for the key innovations in need
• Packaging design and product formulation via categories
• Determining the right range, variants and formats

* Brand Communications

• Communications strategy (inc. high level media priorities)
• Theme advertising copy development (eg for TV, press, outdoor, digital etc)
• Agency briefing and management
• Coordinates PR & Sponsorship activities

* National Marketing Plans for all countries where necessary

• Participates in the creation of marketing strategies and annual plans in line with the overall company strategies and accordingly prepares the marketing plans and budgets together with his/her superior.

* Customer and Channel Marketing Management

• Supervises promotions planning, budget setting and pricing.
• Deep dive of sales and market reports and develop strategies and take actions in all channels to increase sales
• Channel strategy management for all brands and product portfolio (planogram, channel portfolio strategy, pricing, sizing)
• Development of sales tools for the sales force: Sales pitches, Trade Stories, among others.

* Launch Management

• Participates in launch plans and channel strategies for each country.
• Coordinates and ensures the packaging artworks

* Market Research Studies

• Analyzes retail and household panel data and uses the data for the development of the action plans.
• Identifies the need for market research conducted to analyze the consumer need and behavior, has the research briefs prepared, evaluates the researches and accordingly creates action plans.

* Product/Portfolio Management (also vis a vis competition)

• Studies all the findings regarding the market dynamics, identifies the product strengths and weaknesses, competitive threat and opportunities, and contributes to product strategies in line with the company's overall strategy.
• Observes and ensures analysis of product performance.

Experience & Qualification

• Min. 8-10 years' of marketing experience with substantial & proven track record onin brand/product management/marketing FMCG
• Strong presentation, communication & project management skill
• Ability to work independently and as part of a team in a fast-paced environment
• Knowledge on communication development, media planning process, digital communication & e-commerce
• Analytical thinking, good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
• Experience in managing relationships with a variety of stakeholders – both internal and external partners
• Experience in leading an internal cross functional task force and working with external agencies
• Practical thinking to solve problems immediately to move forward
• Fluent English language communicaton for external countries.