B2B Marketing Intern

4 days ago

Istanbul, Istanbul, Turkey Canon Full time €30,000 - €50,000 per year

  • The B2B Marketing Intern will actively support both Demand Planning and Marketing Communications (MarCom) operations, while also contributing to a key analytical project. This hybrid position offers a unique opportunity to gain hands-on experience in supply coordination, campaign execution, and data-driven marketing analysis.

  • 4th year or new graduate student in Business Administration, Economics, Industrial Engineering etc.

  • Able to work 4-5 days in a week.
  • Good command of English both written and spoken.
  • Good command of MS Office applications.
  • Detail oriented and ability to prioritize work accordingly.

Demand Planning ( 45%)

  • Track daily service orders and support order creation processes.
  • Monitor backorders and follow up on purchase orders.
  • Contribute to safety stock planning and inventory control.
  • Coordinate with suppliers and logistics teams on delivery schedules.
  • Support buy-back and scrap procedures.
  • Prepare monthly demand and inventory reports.

Marketing Communications ( 45%)

  • Manage the Canon Content Approval (CCA) process and coordinate creative feedback.
  • Support Eloqua email campaigns: content edits, testing, and quality checks.
  • Verify contact lists and segments before campaign launches.
  • Assist with creative localization, including file handling and translation tracking.
  • Prepare agency briefs and ensure accurate UTM(Urchin Tracking Module) naming for campaigns.
  • Schedule posts on Meta and LinkedIn, and upload content to internal platforms.
  • Coordinate partner communications and assist with email campaigns.
  • Support event operations registration, on-site setup, and logistics.
  • Manage giveaways, print materials, and shipment of marketing assets.
  • Track marketing POs and invoices to support budget monitoring.
  • Assist with internal reporting decks, screenshots, and campaign visuals.
  • Support HQ requests such as asset listings, audits, and usage reports.

Analytical Support ( 10%)

  • Conduct quarterly product gap analysis and provide insights to improve performance.

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