Growth Marketing Manager

2 days ago

Fatih, Istanbul, Turkey Iyzico Full time

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers' concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.

Responsibilities
  • Develop and optimize growth strategies to ensure a seamless and engaging experience at every stage of the customer lifecycle.
  • Manage end-to-end targeted campaign processes, identifying target groups and developing campaign plans with specific objectives across different segments.
  • Develop and execute data-driven growth strategies that drive user acquisition, engagement, and retention.
  • Identify key metrics and KPIs to track success and present insights to leadership on base campaign performance.
  • Monitor campaign performance and lead A/B testing initiatives to optimize base communication channels.
  • Closely monitor market dynamics and competitors to identify new opportunities and gain a competitive edge in growth strategies.
  • Analyze customer journeys and create actionable insights to improve conversion rates and customer satisfaction.
  • Collaborate with Product, Brand, and Business teams to identify and leverage opportunities for growth across all touchpoints.
  • Work closely with the product team to enhance onboarding and retention, with a focus on feature adoption and reducing churn.
  • Drive a fully integrated marketing plan and campaign flow ensuring expected profitable growth.
Qualifications
  • Bachelor's degree in related fields.
  • At least 5 years of experience in campaign management, customer base & revenue growth, customer retention management.
  • Fluency in English, both written and spoken.
  • Proven collaboration and clear communication skills within cross-functional teams.
  • An analytical mindset and methodical approach.
  • Attention to detail and the ability to effectively multi-task.
  • Demonstrated success in creating, managing, and scaling multi-channel growth initiatives.
  • Exceptional problem-solving skills and an ability to develop creative solutions.
  • Ability to adapt to changing circumstances and ability to learn & develop new skills & ideas.
  • Teamwork-oriented, self-motivated, and open-minded.
What We Offer
  • A culture of continuous development: conferences, and in-house events to stay up-to-date on current trends and technology. (Everyone's encouraged to get on the stage and share expertise with teammates and the community)
  • Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
  • Freedom under responsibility is our common mindset. That's how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
  • An iyzicoMate is assigned to help you with anything you may need on your onboarding.
  • A detailed orientation program designed for you to fully grasp the iyzico culture.
  • Meal & Internet Allowance.
  • Transportation Allowance.
  • A gift voucher to meet tech needs and ergonomic workspace at home.
  • Macbook (and monitor if needed).
  • Employee support program: free psychological counseling, legal advice, financial advice etc.
  • Private health insurance.
  • 1-day birthday leave.
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