
Senior User Acquisition
1 day ago
CoinTR is a leading cryptocurrency exchange platform, empowering users to buy, sell, and manage digital assets with ease and security. As a Senior User Acquisition & CRO (Growth) Specialist, you will be responsible for driving user growth and optimizing the entire user journey—from acquisition to retention—across both organic and marketing channel-driven strategies. Your goal will be to drive high-quality traffic, increase registration conversions, improve KYC completion rates, and ultimately boost deposit and trading volume. Additionally, you will work closely with cross-functional teams to enhance user activation, engagement, and retention.
Key Responsibilities
- Develop and execute holistic user acquisition strategies across organic initiatives and marketing channels to drive high-quality new user registrations and activations.
- Optimize the onboarding funnel to strengthen upper funnel activities and increase conversion from visitor to registered and activated user.
- Design and implement programs and initiatives to acquire and retain engaged users, in collaboration with the marketing, product, and business teams.
- Collaborate closely with marketing channels (paid, referral, affiliate, content, etc.), business development, product marketing, and product teams to improve user acquisition performance and maximize conversion efficiency.
- Leverage email, in-app messaging, CRM automation, and lifecycle campaigns to guide users through onboarding and promote activation and retention.
- Continuously refine and optimize conversion funnels, minimizing drop-offs and identifying friction points in the user journey.
- Conduct A/B testing and growth experiments across different acquisition and engagement strategies, and optimize based on data-driven insights.
- Monitor and analyze performance across upper and lower funnel metrics, including traffic quality, registration rate, KYC completion, deposit rate, and trading activity.
- Support retention and reactivation strategies to maximize long-term user value and platform engagement.
- Stay updated on crypto trends, user behavior, and industry best practices to inform growth and engagement strategies.
Requirements
- 3+ years of experience in user acquisition, growth marketing, or digital campaigns, preferably in fintech, crypto, or blockchain industries.
- Proven experience in onboarding funnel optimization and conversion rate improvement.
- Strong understanding of retention, user lifecycle marketing, and reactivation strategies.
- Experience with CRO techniques, A/B testing, and data-driven decision making.
- Familiarity with crypto exchange platforms and user behavior in crypto space.
- Proficient in Google Analytics, CRM tools, cohort analysis, and marketing automation platforms.
- Fluent in Turkish and English, both written and spoken.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
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