
User Acquisition Specialist
1 day ago
About Tbwa Chiat/Day Inc.
We are a global leader in interactive entertainment with a mission to connect the world through games. As a subsidiary of Take-Two Interactive Software, Inc., we operate with massive global reach in more than 175 countries and regions.
About the Job
We're seeking a skilled professional to fill the position of User Acquisition Specialist. This role will involve working closely with cross-functional teams to drive user acquisition and engagement through data-driven insights.
Your Key Responsibilities
- Develop and implement data-driven user acquisition strategies to drive growth.
- Analyze user behavior data to identify opportunities for improvement.
- Collaborate with product, creative, and analytics teams to align marketing goals, user acquisition strategies, and game development objectives.
- Communicate actionable insights to stakeholders through clear and concise reporting.
Your Ideal Background
- Bachelor's or master's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field.
- 2+ years of experience in marketing analytics, preferably within the gaming industry.
- Experience with performance marketing analytics platforms like Firebase, Appsflyer, or other MMPs is highly valued.
- Proficiency in SQL and multiple programming languages, along with experience in data visualization tools like Tableau or Looker.
- Strong analytical mindset, excellent communication, and presentation skills.
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