User Acquisition Specialist

1 day ago


Fatih, Istanbul, Turkey Tbwa ChiatDay Inc Full time

About Tbwa Chiat/Day Inc.

We are a global leader in interactive entertainment with a mission to connect the world through games. As a subsidiary of Take-Two Interactive Software, Inc., we operate with massive global reach in more than 175 countries and regions.

About the Job

We're seeking a skilled professional to fill the position of User Acquisition Specialist. This role will involve working closely with cross-functional teams to drive user acquisition and engagement through data-driven insights.

Your Key Responsibilities

  • Develop and implement data-driven user acquisition strategies to drive growth.
  • Analyze user behavior data to identify opportunities for improvement.
  • Collaborate with product, creative, and analytics teams to align marketing goals, user acquisition strategies, and game development objectives.
  • Communicate actionable insights to stakeholders through clear and concise reporting.

Your Ideal Background

  1. Bachelor's or master's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field.
  2. 2+ years of experience in marketing analytics, preferably within the gaming industry.
  3. Experience with performance marketing analytics platforms like Firebase, Appsflyer, or other MMPs is highly valued.
  4. Proficiency in SQL and multiple programming languages, along with experience in data visualization tools like Tableau or Looker.
  5. Strong analytical mindset, excellent communication, and presentation skills.


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