Marketing Analytics Supervisor

2 days ago


Fatih, Istanbul, Turkey Neova Sigorta Full time
  • Play a significant role in the design process of the target distribution of all channel and following all performance.
  • Accountable for the distribution and management of the company's strategic corporate goals on the portfolio, sales channels and region.
  • Contributing to the formation of the marketing strategy and its distribution based on product, sales channel measurement, and reporting.
  • Working in close coordination with all organization departments in order to establish the most effective performance criteria.
  • Following and monitoring market research, gaining and analyzing data with developing the product activity.
  • Segmenting the customer base and creating marketing profiles specific to these segments.
  • Creating and monitoring the effectiveness of marketing campaigns management.
  • The development process of a scorecard for the region and all sales personnel and redesigning of the performance measurement system.
  • Regularly reporting analysis results and recommendations to upper management and relevant departments.
  • Keeping track of marketing analytics technologies and improving data analysis processes using the latest analytical tools.
  • Monitoring sales goals, supporting sales channels with data.
  • Contributing to team development, and reporting the performance of the team to the manager.
  • Driving efforts for digital transformation and contributing to digitalization efforts.

Requirements:

  • At least 6 years of experience in Data Analysis, Sales Performance, Sales Development, Data Management and Reporting, in the area of the insurance sector.
  • Bachelor's Degree in Business, Statistics, Engineering, Mathematics or other related technical discipline; Master's Degree in Finance or an Analytics-related area is a huge asset.
  • Experience in data management tools & querying languages (SAS, SQL, Python and PowerBI etc.).
  • Advanced Statistics knowledge that can be directly applied to business problems.
  • Good command of MS Excel & MS PowerPoint.
  • Analytical, pro-active, highly self-motivated, well-organized and result-oriented with strong planning skills.
  • Excellent team player, effective at communication and relationship management also having a positive attitude at all times.
  • Completion of military service for male candidates.
  • Strong command of written and verbal English.
Seniority level

Associate

Employment type

Full-time

Job function

Analyst and Strategy/Planning

Industries

Insurance

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