In-App Advertising Expert

3 days ago


Fatih, Istanbul, Turkey Codeway Full time

Codeway is a leader in creating mobile applications that reach millions of users worldwide. Our goal is to drive business growth through strategic ad implementations and user engagement.

We are seeking an experienced Revenue Growth Specialist to join our team in Istanbul. As a Revenue Growth Specialist, you will be responsible for optimizing and scaling our advertising strategies to maximize revenue across our portfolio of mobile apps.

This role requires a keen understanding of user behavior, advertising ecosystems, and industry trends to develop effective monetization tactics. You will work closely with cross-functional teams, including Product, BI, Marketing, and Development, to drive business growth through strategic ad implementations.

  • Develop and execute in-app monetization strategies to maximize revenue across our portfolio of mobile apps.
  • Monitor the performance of ad campaigns, analyze key metrics, and continuously test and iterate to maximize profitability.
  • Optimize ad placements and ad waterfalls using mediation platforms to maximize revenue and improve user engagement across multiple projects.

The Ideal Candidate should have strong analytical skills, with the ability to interpret data and derive actionable insights for revenue optimization. Proven experience in managing in-app advertising strategies, with a focus on hybrid waterfall optimization and performance analysis, is also required.

In addition, excellent communication and collaboration skills are essential, as well as the ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.



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