Advertising Performance Leader

3 days ago


Fatih, Istanbul, Turkey Codeway Full time
What You'll Be Doing
  • Monitor the performance of ad campaigns, analyze key metrics, and continuously test and iterate to maximize profitability.
  • Plan and execute in-app monetization strategies, ensuring alignment with company business objectives and user needs.
  • Optimize ad placements and ad waterfalls using mediation platforms to maximize revenue and improve user engagement across multiple projects.
  • Conduct A/B testing of new ad formats and placements, evaluating outcomes to inform future strategies and optimize user experience.
  • Build and maintain strong relationships with strategic advertising partners and ad network contacts.
  • Collaborate with product, BI, and development teams to ensure that monetization strategies align with overall business and product goals.
  • Stay informed about industry trends, best practices, and emerging tools to keep our monetization strategies competitive and effective.


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