Web Analytics Specialist

3 days ago


Fatih, Istanbul, Turkey Publicis Groupe Full time
Key Responsibilities
  • Develop and implement data acquisition strategies to inform website and campaign success
  • Analyze site behavior using web analytics tools to determine areas for improvement
  • Provide data-driven insights to support paid media tactics and optimize targeting, messaging, and user experience
  • Identify notable traffic patterns, determine their origin, and recommend improvements
  • Work closely with cross-functional teams to deliver reports and dashboards to gauge campaign effectiveness

We are looking for a motivated professional who can work effectively in a fast-paced environment and has excellent communication skills.



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