Web and App Analytics Specialist

1 day ago


Fatih, Istanbul, Turkey Publicis Groupe Full time
Data-Driven Decision Making at Publicis Groupe

We believe in leveraging data to inform our business decisions and drive growth. As a Web & App Analytics Specialist, you will play a critical role in helping us achieve this goal.

Key Responsibilities:

  • Analyze site behavior using web analytics tools.
  • Identify notable traffic patterns and determine their origin.
  • Provide data and insights to assist with paid media tactics.

Requirements:

  • Experience with website and app analytics tools such as Google Analytics.
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities.
  • Ability to work with Big Query, HTML, and Java.


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