
Senior Marketing Analytics Executive
2 days ago
About Publicis Groupe Publicis Groupe Turkey operates with 14 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, Leo Burnett, MSL, Digitas, Hypers Productions, Gelir Ortakları, Platform Next, Saatchi & Saatchi. Agencies are specialized in areas such as data, performance marketing, affiliate, e-commerce, content, production, media, advertising, and PR. Publicis Groupe Turkey includes almost 500 talents and is located in İstanbul.
OverviewWe are looking for a talented Web & App Analytics Specialist with 2+ years of hands-on experience in the field. The ideal candidate holds a four-year degree in business, marketing, computer science, information technology, or a related discipline and is passionate about turning data into actionable insights.
ResponsibilitiesDuties
- Work with teams to develop/inform data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success
- Report beyond key metrics; tell the full story using data
- Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience
- Identify notable traffic patterns and determine their origin
- Provide data and insight to assist with paid media tactics including search and display
- Build ad hoc reports, and dashboards, and perform deep dives upon need
- Deliver reports to gauge the effectiveness of digital media advertising programs including search engine marketing, display, mobile, social, video, etc
- Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
- Analyze site behavior using Web analytics tools to determine areas for site improvement
- Analyze A/B and Multi-variate tests, communicate results, and provide recommendations
Skills/Qualifications
- In-depth familiarity with Google Analytics (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience
- Great sense of awareness and ability to think on your feet
- Experience with Web site and app analytics tools such as Google Analytics, Adjust, Firebase, AppsFlyer, Optimize, Hotjar, etc.
- Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities
- Google Tag Manager, Social Ads, Google Ads experience a plus
- Experience with web analytics (Adobe Analytics) and business intelligence platforms a plus
- Ability to work with Big Query, HTML and Java. Additional development skills are a plus.
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