
Senior Marketing Analytics Professional
3 days ago
Aktif Bank is seeking a seasoned marketing analytics professional to join our team.
In this role, you will be responsible for analyzing complex data sets to inform strategic marketing decisions.
You will develop and implement data-driven marketing strategies to drive engagement and conversion, and evaluate the performance of marketing campaigns to provide regular reports to stakeholders.
Key Responsibilities:
- Design and implement A/B testing and multivariate testing programs to optimize marketing campaigns
- Develop and maintain dashboards and reports to track key performance indicators (KPIs)
- Collaborate with cross-functional teams to integrate marketing insights into business strategy
- Analyze customer behavior and preferences to inform strategic decisions
Requirements:
- Bachelor's degree or Master's degree in Business Administration, Economics, or Engineering
- 3-5 years of experience in digital marketing, preferably in the banking sector
- Advanced knowledge in SPSS, SAS, SQL, and Excel
- Strong problem-solving and analytical skills, with ability to interpret complex data sets
About Us:
- Aktif Bank is a leading financial institution in Turkey, committed to delivering exceptional customer experiences through innovative products and services
- We offer a dynamic work environment with opportunities for professional growth and development
- A competitive salary and benefits package
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