Senior Marketing Analytics Executive

1 day ago


Fatih, Istanbul, Turkey Publicis Groupe Full time
Publicis Groupe Senior Marketing Analytics Executive in Istanbul, Turkey

Company Description

About Publicis Groupe: Publicis Groupe Turkey operates with 14 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, Leo Burnett, MSL, Digitas, Hypers Productions, Gelir Ortakları, Platform Next, Saatchi & Saatchi. Agencies are specialized in areas such as data, performance marketing, affiliate, e-commerce, content, production, media, advertising, and PR. Publicis Groupe Turkey includes almost 500 talents and is located in İstanbul.

Overview

We are looking for a talented Web & App Analytics Specialist with 2+ years of hands-on experience in the field. The ideal candidate holds a four-year degree in business, marketing, computer science, information technology, or a related discipline and is passionate about turning data into actionable insights.

Responsibilities

  1. Work with teams to develop/inform data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success.
  2. Report beyond key metrics; tell the full story using data.
  3. Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience.
  4. Identify notable traffic patterns and determine their origin.
  5. Provide data and insight to assist with paid media tactics including search and display.
  6. Build ad hoc reports, dashboards, and perform deep dives upon need.
  7. Deliver reports to gauge the effectiveness of digital media advertising programs including search engine marketing, display, mobile, social, video, etc.
  8. Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations.
  9. Analyze site behavior using Web analytics tools to determine areas for site improvement.
  10. Analyze A/B and Multi-variate tests, communicate results, and provide recommendations.

Qualifications

Skills/Qualifications

  1. In-depth familiarity with Google Analytics (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience.
  2. Great sense of awareness and ability to think on your feet.
  3. Experience with website and app analytics tools such as Google Analytics, Adjust, Firebase, AppsFlyer, Optimize, Hotjar, etc.
  4. Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities.
  5. Google Tag Manager, Social Ads, Google Ads experience a plus.
  6. Experience with web analytics (Adobe Analytics) and business intelligence platforms a plus.
  7. Ability to work with Big Query, HTML, and Java. Additional development skills are a plus.
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