Senior Marketing Executive

1 day ago


Fatih, Istanbul, Turkey Pearson Full time

We are looking for a motivated, self-driven Senior Campaign Marketing Executive to develop and execute marketing campaigns to grow awareness, adoptions, and sales of the Pearson Higher Education portfolio.

This role allows for exposure to a range of marketing practices and tools, including marketing campaign planning, copywriting, and campaign performance analysis.

You will actively support the Campaigns Team to deliver high-impact campaigns for our brand, products, and services. With a vast portfolio, we have a busy annual campaign plan to reach, engage, convert, and retain customers.

Key responsibilities include:

  1. Planning, developing, and delivering end-to-end marketing campaigns focused on awareness & lead generation across MEA.
  2. Collaborating with colleagues across the business, assessing and prioritizing their requests for support effectively, in line with business needs.
  3. Communicating campaign purpose and content to the wider GTM team using overview decks including plans, objectives, and success metrics.

As a key member of the marketing team, you will be responsible for:

  • Developing and executing marketing campaigns to achieve business objectives.
  • Collaborating with cross-functional teams to ensure alignment and effective execution.
  • Maintaining a deep understanding of the market, competitors, and customer needs.


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