Marketing Operations Lead

3 days ago


Fatih, Istanbul, Turkey Iyzico Full time
About Us

We are a leading payment technology company that enables online shopping for consumers and sellers alike by providing a secure and user-friendly payment platform.

Our mission is to simplify online shopping and provide a seamless experience for both parties involved.

We achieve this by leveraging advanced technologies such as artificial intelligence and machine learning to power our payment solutions.

We are committed to delivering high-quality services and meeting the evolving needs of our customers.

Main Responsibilities:
  • Develop and lead the business vision by aligning product roadmaps with strategic goals and providing actionable market insights.
  • Define growth metrics and deliver regular performance reports.
  • Develop and support strategies for customer acquisition, retention, upselling, and cross-selling.
  • Design and manage customer acquisition, retention, and conversion campaigns to drive revenue growth.
  • Conduct competitive analysis and market research to inform decision-making and support business growth.
  • Implement operational processes to ensure business efficiency, including establishing accountability structures and tracking key performance metrics for customer engagement.
  • Leverage customer insights through data analysis and market research to inform CRM strategies.
  • Ensure the CRM system supports a seamless engagement funnel and business growth.
  • Develop and implement comprehensive digital marketing strategies aligned with the company's overall business objectives to drive customer acquisition and retention across multiple channels.
  • Monitor, analyze, and report on the performance of all digital marketing activities.
  • Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
  • Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms.
  • Organize promotional events and lead segmentation, campaign planning, and execution across various channels.
  • Drive creative problem-solving and innovative approaches to business challenges.
  • Collaborate with cross-functional teams to ensure a holistic approach to growth and alignment with strategic objectives.
  • Manage relationships with third-party agencies to support marketing and growth initiatives.
  • Lead, mentor, and grow a high-performing marketing team across various functions.


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