Regional Marketing Manager
2 weeks ago
The successful Brand Development Specialist will be responsible for leading the development and execution of regional brand positioning strategies, ensuring the global brand message is adapted to meet local market needs. This will involve analyzing local market trends, consumer preferences, and competitor activities to inform brand strategy adjustments.
Main Objectives- To develop and implement regional brand positioning strategies that align with global guidelines but are tailored to local markets.
- To analyze local market trends and competitor activities to inform brand strategy adjustments.
- To track and analyze marketing performance, providing actionable insights based on performance data.
This role will also involve contributing to the localization and implementation of global marketing strategies, adapting global campaigns to suit local cultural and business environments. You will work closely with cross-functional teams to ensure effective campaign execution and will lead market research efforts to understand customer needs, behaviors, and expectations, focusing on distributors and salons.
Requirements- Minimum of 3-5 years of brand management experience, preferably in the professional beauty or FMCG sector.
- Bachelor's or Master's degree in Marketing or a related field.
- Strong verbal and written communication skills in English.
- Excellent organizational skills and attention to detail.
- Proficiency in MS Office (especially PowerPoint and Excel).
- A genuine passion for marketing and brand strategy.
- Experience in digital marketing and social media management.
- Ability to travel as needed within the region.
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