Product Growth Strategist

1 week ago


Fatih, Istanbul, Turkey Global IT International Full time

Job Overview

We are looking for a seasoned Product Marketing Specialist to join our team at Global IT International. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive growth and revenue for our products, particularly Weoll.

Key Responsibilities

The successful candidate will be responsible for:

  • Driving the positioning, messaging, and go-to-market strategies for Weoll and other digital solutions
  • Conducting market research to stay up-to-date on customer needs, competitive positioning, and industry trends
  • Creating compelling messaging and positioning that sets us apart from competitors
  • Collaborating with sales teams to support lead generation, sales enablement, and customer engagement
  • Planning and executing go-to-market strategies, including campaigns, content marketing, and events
  • Developing and optimizing marketing materials such as presentations, whitepapers, and case studies
  • Working with cross-functional teams to ensure product launches and updates are effectively communicated

Requirements

To be successful in this role, you will need:

  • 5+ years of experience in product marketing, preferably within a SaaS or technology-driven company
  • Strong knowledge of B2B marketing strategies, digital transformation, and employee experience solutions
  • Experience working in global markets, particularly in Dubai and the UAE
  • Excellent communication and storytelling skills in English
  • Proficiency in marketing automation, CRM platforms, and analytics tools
  • Ability to work cross-functionally with product, sales, and design teams
  • Strong analytical mindset, with experience in data-driven decision-making


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