Marketing Manager for Product Development

1 day ago


Fatih, Istanbul, Turkey La Lorraine Bakery Group NV Full time

About Us: La Lorraine Bakery Group NV is a 100% Belgian family holding that unites all legal entities of the 'Milling division' and the 'Bakery Divisions'. Our company has a steady growth rate of over 10% year after year, with production plants in 17 countries and export routes to over 35 nations.

We are looking for an Assistant Category Marketing Manager to join our dynamic team at our Headquarter Istanbul Asia. As a key member of our marketing team, you will be responsible for leveraging the performance and efficiency of each category, defining category strategies, and developing the category mix for the best value proposition.

The successful candidate will have a proven track record in product, brand, and category management, preferably within FMCG. You will be able to understand consumers and customers, build insightful strategies, and drive revenue growth through right product management and assortment planning.

Key Responsibilities:

  1. Leverage the performance and efficiency of each category.
  2. Define the category strategies and develop the category mix for the best value proposition (both BtoB and BtoC).
  3. Segment products within a category matrix, depending on the consumer types and price points.
  4. Determination of product prices in collaboration with the Finance team.
  5. Increase efficiency by decreasing substitute products (cannibalization) and increasing complementaries.
  6. Launch Plans & Strategies, in line with shopper & customer centricity.
  7. Drive "New Product Development" according to the gaps in the category matrix.
  8. Track the performances of assortment and optimize accordingly.
  9. Cascade the strategy to field and customers on landing right category mix in trade in the right way.
  10. Excellence Agency management (Digital, Creative, PR).
  11. Create category tactics for retail on foodservice customers in line with customer classification.
  12. Maximize in house shares and penetration in stores through efficient CRM management in collaboration with the retailer.
  13. Analyze the market researches, develop proactive and reactive category strategies, built on research and market share insights about competition in market (co-work with trade marketing).
  14. Bridge between brand, trade marketing, NPD, sales team and international marketing teams.
  15. Work out LL brand strategy & positioning in BtoB and BtoC with the best value proposition & right mix.
  16. Enrich value proposition with the right content & story-telling.
  17. Improve customer and consumer centricity.
  18. Create experience and WOW.
  19. Execute brand activations within trade and outside trade effectively.
  20. Define and build a LL media/digital strategy and mix, in line with the brand & category goals.
  21. Decide the optimum mix of social media investment and maximize coverage reach in social media. Track figures and develop constantly.


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