Trade Marketing E-Commerce Category Development Executive

3 months ago

istanbul, Turkey Ferrero Full time
Job Location: ​İstanbul​ Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are looking for a Trade Marketing E-Commerce Category Development Executive based in Istanbul to report to the professionally Senior Category Development Manager and managerially E-Commerce Channel Manager. Below are the responsibilities and qualifications for this role.

If you thrive in coordinating activities between marketing and sales teams within a dynamic environment and enjoy being part of a vibrant team, we encourage you to apply
 

Main Responsibilities:

Digital Shelf Management

  • eMyPS management
  • eContent management
  • eMerchandising agency management
  • PIM&DAM responsibility
  • Digital Shelf tracking tool management
  • eRetail media performance tracking

eCategory Management

  • ePortfolio evolution
  • eCom activity grid management
  • eCom trade profitability analysis
  • eCom pricing analysis

eCom Analytics

  • Performance Template follow up with finance and Global eCom team
  • Sell-out dashboard Management (PWBI tool)

Market Analysis

  • Monitor and analyze category, competition and consumer market data in order to identify business opportunities and develop new e-commerce category plans
  • Contribute to e-marketing projects and promotional activities

Category Development

  • Finalize activity grids in line with marketing calendar
  • Define the placement guidelines for shelf, check-outs and secondary placement

Budget Management

  • Work on the sales promotion budget per category considering profit 
  • Propose and track budget for the area of responsibility, including PR-PO creation
  • Support Category Manager in pricing and ensure that business objectives are in line with the budget
Who we are looking for:
  • Bachelor’s degree
  • Preferably 4 years of experience in FMCG
  • Decision making, problem solving ability and strategic thinking
  • Strong analytical skills and proactivity
  • Fluency in Turkish & English
How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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