CRM Specialist
3 days ago
Responsibilities:
- Responsible for the customer lifecycle process and the development of CRM activities: Onboarding, Churn and Retention KPIs.
- Analyzing customer base to generate data-driven business insights from customer behaviors.
- Identify new conversion opportunities regarding customer lifecycle flows and drive continuously improving Customer Loyalty.
- Analyzing customer journey, conducting funnel analysis to optimize acquisition/onboarding channels.
- Raising awareness by sharing the insights generated by the analyses with the relevant teams within the company.
- Develop and manage customer segmentation, loyalty programs and customer roadmap, including strategic and tactical initiatives to grow customer lifetime value.
- Working with Business Intelligence and Data Science teams to develop data-driven analysis/reports that have insights for all business partners within the company.
- Develop CRM strategies through innovative & technical solutions in Email, App/Web Push, In-App Messaging, SMS and retargeting.
Qualifications:
- Bachelor degree from MIS, Informatics, Statistics, Industrial Engineering or a similar discipline.
- 2+ years experience in CRM/ Customer Lifecycle Management including Onboarding, Retention, Churn and Customer Life-Time Value (LTV).
- Having wide knowledge about Campaign Management and other CRM practices to design best Customer Strategy.
- Ability to analyze big data and discover actionable insights to enlight business partners within the company.
- Advanced skills in defining KPIs, delivering simplified analysis & reports to top management and business units.
- Advanced level of MS Office Applications, SQL Language is an optional asset.
- Tendency to take part in projects with other teams in collaboration and lead/support actions.
- Excellent self-organization skills with ability to handle multiple projects, priorities and deadlines.
- Associate
- Full-time
- Business Development and Sales
- Entertainment Providers
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