CRM Specialist

3 days ago


Fatih, Istanbul, Turkey Bilyoner Full time

Responsibilities:

  • Responsible for the customer lifecycle process and the development of CRM activities: Onboarding, Churn and Retention KPIs.
  • Analyzing customer base to generate data-driven business insights from customer behaviors.
  • Identify new conversion opportunities regarding customer lifecycle flows and drive continuously improving Customer Loyalty.
  • Analyzing customer journey, conducting funnel analysis to optimize acquisition/onboarding channels.
  • Raising awareness by sharing the insights generated by the analyses with the relevant teams within the company.
  • Develop and manage customer segmentation, loyalty programs and customer roadmap, including strategic and tactical initiatives to grow customer lifetime value.
  • Working with Business Intelligence and Data Science teams to develop data-driven analysis/reports that have insights for all business partners within the company.
  • Develop CRM strategies through innovative & technical solutions in Email, App/Web Push, In-App Messaging, SMS and retargeting.

Qualifications:

  • Bachelor degree from MIS, Informatics, Statistics, Industrial Engineering or a similar discipline.
  • 2+ years experience in CRM/ Customer Lifecycle Management including Onboarding, Retention, Churn and Customer Life-Time Value (LTV).
  • Having wide knowledge about Campaign Management and other CRM practices to design best Customer Strategy.
  • Ability to analyze big data and discover actionable insights to enlight business partners within the company.
  • Advanced skills in defining KPIs, delivering simplified analysis & reports to top management and business units.
  • Advanced level of MS Office Applications, SQL Language is an optional asset.
  • Tendency to take part in projects with other teams in collaboration and lead/support actions.
  • Excellent self-organization skills with ability to handle multiple projects, priorities and deadlines.
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Business Development and Sales
Industries
  • Entertainment Providers
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