CRM Specialist

1 day ago


Fatih, Istanbul, Turkey Sisal Şans Full time

Customer Relationship Management Specialist

Sisal Sans, established in partnership with Sisal S.p.A and Demirören Holding, is an organization that provides services in both the retail and digital sectors, authorized to carry out the games of chance in Turkey for 10 years in 2020.

We are looking for a CRM Specialist for our company, leading in the Turkish gaming industry. The position reports to the CRM Manager.

A brief job description of the position and preferred qualifications for the suitable candidates are defined below:

  • Helps with the execution of the player retention strategy,
  • Contributes to optimizing player segmentation with stakeholders to improve user experience and CLV through ever-increasing relevance for customers,
  • Supports the automation of campaigns and promotions to customers based on segments and behavioral data,
  • Manages communication channels such as email, SMS, push notifications, in-app messaging, and pop-ups to support campaign strategies,
  • Tracks and suggests requirements for new features of our CRM tool and improvements of existing tools in close cooperation with stakeholders,
  • Provides timely insights and analytical support to various internal stakeholders (including product, digital marketing, and other departments) to support effective business decision-making,
  • Generates regular reports and provides data input into the system.

Qualifications:

  • Good command of English, both in writing and speaking,
  • 2–3 years of experience in CRM and/or analytical roles (ideal backgrounds include a similar CRM specialist role in a digital company, retail e-commerce, marketing/CRM agency, web company, CRM administrator, or other data strategy-related positions),
  • Minimum of 1 year of experience working with customer data, working across multiple markets and having a practical understanding of the benefits of user segmentation,
  • Experienced in segment management,
  • Possess a working knowledge of loyalty/CRM campaign management platforms,
  • Analytical, able to communicate precisely, and capable of contextualizing concepts, thoughts, aims, and results,
  • Passionate about and encourage testing, optimizing, adapting, and automating recurring activities,
  • Make data-driven and experience-driven decisions,
  • Ability to work with large datasets and summarize findings in a clear format,
  • Manage the quality and consistency of data, generate reports, and input data to support organizational initiatives,
  • Experience with packages such as Microsoft Dynamics CRM, Oracle BI, or other related tools.
  • Able to be pragmatic and manage long-term goals with short-term wins,
  • Ability to collaborate and work effectively across teams and functions,
  • Experience with customer retention in gaming is a plus.

"Suitability for the job is the only criterion evaluated in the recruitment and employment. We provide candidates with equal opportunity without any discrimination."

"Please refer to this link to review our enlightenment notice on processing personal data pursuant to Law No. 6698 on Protection of Personal Data."

Seniority level

Associate

Employment type

Full-time

Job function

Customer Service and Marketing

Industries

Entertainment Providers

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