Marketing Specialist Turkey and Middle East

Our belief:

• At SOLPLANET, we are driven by a simple idea: solar for everybody
• We strive to create the best possible experience for distributors, installers and end users
• That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly

Who We Are:

• Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.
• AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
• With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide
• AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
• Our team passionately believes that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide - every day

Overview and purpose of the role - How you will help us:

The Marketing Specialist Turkey and Middle East is responsible for the Marketing Strategy as well as for defining, coordinating and ensuring the successful implementation and steering of the Marketing activities in Turkey and the Middle East countries. This role will be responsible for aligning with the Country Manager on strategic priorities based on the analysis of the competitive environment and customer segments, to elaborate plans that adjust to the countries' needs and characteristics to achieve the set growth targets. In addition, as a member of the Global Solplanet Marketing Team, the Marketing Specialist Turkey and Middle East will contribute to the management of the company's owned communication channels, with a special focus on social media, newsletters, local homepages and blog articles. The goal is to enhance overall brand awareness by designing marketing plans and implementing activities that strengthen brand positioning in the market, engage target audiences, and align with the company's growth objectives.

This role is part of the Turkish market organization and covers marketing responsibilities for all Turkey and the countries belonging to the Middle East region. At the same time, this position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. As such, this role operates within a matrix structure, reporting to both the Country Manager MENA and the Global Solplanet Marketing Director.

Key responsibilities

• Marketing Strategy and Marketing Plan: based on the knowledge and continuous observation of the competitive landscape, the Marketing Manager Turkey and Middle East will elaborate in alignment with the respective Country Manager a Marketing Strategy translated into a Marketing Plan and the implementation of activities that support the achievement of the set growth targets.
• PR activities: responsible for liaising with local media to build and maintain strong relationships, while working to secure media presence by creating compelling content pieces such as press releases, interviews, and advertorials that generate interest and enhance the brand's visibility.
• Website management: Management of the local websites to ensure up-to-date content. Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
• Solplanet Academy: Elaborate and implement the local training roadmap that covers webinars, training events, and Roadshow bus activities.
• Tradeshows and events: Own and coordinate with the support of the global exhibitions team the Solplanet presence at local trade shows as well as the participation at industry events.
• Collaboration with customers: ensure a good relationship with the distributors and installers network by enhancing collaboration on joint activities.
• Documentation portfolio management: Manage and localize the documentation portfolio for the Nordic countries covering both technical and commercial documentation as well as case studies as part of the local referral marketing strategy.
• Performance Tracking and Optimization: Track performance of all marketing activities and local channels, and identify areas for optimization, driving a continuous improvement and learning process.
• Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.
• Budget: Plan, steer and control of local marketing budgets for the four countries. Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework.
• Cross-Country Learning and Best Practices: Participate in cross-country projects and learning sessions, sharing best practices and insights across regional teams.

Key stakeholders

This role will closely collaborate with:

• Local Sales teams: The Country Managers and Sales teams of Turkey and Middle East are the main stakeholders of this position as they are the primary source of information regarding the strategic priorities to approach the sales and growth targets in the countries.
• Solplanet Central Marketing Team: alignment for cohesion between the Global Solplanet Brand and Marketing Strategy and local implementation in the countries. In addition, the Marketing Specialist Turkey and Middle East will receive support from the Central Marketing team in the local implementation of activities.
• Local Marketeers: Collaboration in the scope of cross-country projects as well as in the context of information, asset and experience sharing.
• Cross-country project teams: participation in cross-country marketing projects either as project leader or team member working together on a specific area of marketing for global implementation.
• Distribution network: strengthen and broaden the relationship with the local distribution network enhancing collaboration on joint marketing initiatives.
• Local media: building relationships, coordinating press activities, and creating content (press releases, interviews, etc.) to ensure a strong, consistent brand presence.

Requirements:

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of professional experience in marketing, with an overarching perspective and experience in several subareas of Marketing.
• Demonstrated ability to own the marketing responsibility for various local markets and work collaboratively with local sales and central marketing teams to drive unified marketing efforts.
• Experience in budget management and optimizing marketing spending for maximum ROI.
• Strong communication and presentation skills, with the ability to engage stakeholders at all levels.
• Proven experience in building and maintaining relationships with local media, agencies, and other external partners.
• Experience in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels.
• Experience collaborating with cross-functional teams.
• Fluency in Turkish and English.
• Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage.

Competencies:

• Strategic Thinking: Ability to develop and execute short-, mid- and long-term strategies aligned with business goals.
• Creativity and Innovation: Skilled at generating new ideas to approach business objectives and target customers and stand out in a competitive landscape.
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for continuous improvement.
• Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Communication and Storytelling: Excellent communication skills to craft compelling messages across various channels and audiences.
• Collaboration, Cross-Cultural and Cross-Functional Teamwork: Ability to work effectively with teams across departments, countries, and cultures and in different languages.
• Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution.
• Adaptability: Thrives in a dynamic environment, with the ability to pivot strategies based on performance data or shifting priorities.
• Leadership and Influence: Inspires and guides project teams, fostering alignment and engagement across regions.
• Customer-Centric Mindset: Keeps the target audience at the core of all content marketing strategies and decisions.
• Problem-Solving Skills: Proactively identifies challenges and implements effective solutions.

Benefits:

What we offer:

• An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.
• Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.
• Flexible Work Setup: Benefit from a fully remote work environment that supports a healthy work-life balance.
• Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership.
• A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.
• Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development.
• Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.