VP of Growth and Optimization

6 days ago


Fatih, Istanbul, Turkey Property Finder Full time

We're seeking a highly skilled Director of Growth Engineering to spearhead our user acquisition efforts through AI-driven search optimization, social engagement, and performance marketing technologies. If you're passionate about innovative growth strategies and have a proven track record in driving results, this could be your dream role

Main Responsibilities:
  • AI-Driven Search Optimization
    • Direct the SEO Engineering team to achieve AI-driven search optimization and automated ranking improvements.
    • Develop and implement technical SEO strategies for crawling, indexing, and ranking optimizations, leveraging structured data, dynamic rendering, and AI-powered search personalization.
    • Design and deploy programmatic SEO initiatives to scale landing pages and boost organic search traffic growth.
    • Set up and maintain A/B testing frameworks for SEO enhancements, collaborating closely with data science teams to monitor impact.
    • Stay abreast of search engine evolution, ensuring Property Finder stays current with AI-powered search landscapes.
  • Marketing Technology and Performance Marketing
    • Manage marketing technology (MarTech) infrastructure, ensuring seamless data exchange among product, marketing, and analytics teams.
    • Develop and scale automated marketing platforms, encompassing customer segmentation, attribution modeling, and dynamic content personalization.
    • Construct real-time analytics and reporting systems to optimize user engagement, retention, and conversion rates.
    • Optimize CRM and retargeting strategies, integrating first-party data with Google Ads, Meta, and other acquisition platforms.
    • Lead engineering initiatives for performance marketing, attribution tracking, and audience segmentation.
    • Enhance paid search, display, and social advertising performance through data-driven automation and AI-powered bidding strategies.
    • Build real-time event-based data pipelines for monitoring marketing efficacy and campaign ROI.
    • Guarantee seamless user journey tracking across web, app, and social channels to maximize engagement and conversion rates.
  • Social Engineering & AI-Powered Content Targeting
    • Direct the Social Engineering team in leveraging AI to optimize social media engagement as a property search issue.
    • Develop predictive models for dynamic content distribution across Meta, TikTok, YouTube, and emerging platforms.
    • Optimize content recommendation engines, ensuring personalized, high-impact property listings and video content targeting.
    • Construct social listening tools and sentiment analysis systems to comprehend user behavior and refine targeting strategies.
    • Assemble and lead a high-performing growth engineering team, fostering a culture of innovation, experimentation, and data-driven decision-making.
    • Collaborate closely with Product, Data Science, Marketing, and Engineering to synchronize growth initiatives with business objectives.
    • Work directly with CMO, SEO leads, and performance marketing teams to strengthen Property Finder's omnichannel growth strategy.
    • Promote AI and machine learning adoption for growth automation, predictive analytics, and personalized user journeys.

About Our Culture

At Property Finder, we value innovation, experimentation, and data-driven decision-making. Our company culture fosters collaboration, creativity, and continuous improvement, making us an ideal workplace for like-minded professionals.



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