Growth Engineering Director

5 days ago


Fatih, Istanbul, Turkey Property Finder Full time

We're on the lookout for a seasoned Director of Growth Engineering to join our team at Property Finder. This is an exciting opportunity to drive user acquisition efforts through AI-driven search optimization, social engagement, and performance marketing technologies.

Responsibilities:
  1. Search Engine Optimization (SEO)
  • Lead the SEO Engineering team to ensure AI-driven search optimization and automated ranking improvements.
  • Develop and implement technical SEO strategies for crawling, indexing, and ranking optimizations, utilizing structured data, dynamic rendering, and AI-powered search personalization.
  • Design and deploy programmatic SEO initiatives to scale landing pages and boost organic search traffic growth.
  • Establish and maintain A/B testing frameworks for SEO enhancements, collaborating closely with data science teams to monitor impact.
  • Stay ahead of search engine evolution, guaranteeing Property Finder stays current with AI-powered search landscapes.
Marketing Technology and Performance Marketing
  • Oversee marketing technology (MarTech) infrastructure, ensuring seamless data exchange among product, marketing, and analytics teams.
  • Create and scale automated marketing platforms, encompassing customer segmentation, attribution modeling, and dynamic content personalization.
  • Develop real-time analytics and reporting systems to optimize user engagement, retention, and conversion rates.
  • Optimize CRM and retargeting strategies, integrating first-party data with Google Ads, Meta, and other acquisition platforms.
  • Lead engineering initiatives for performance marketing, attribution tracking, and audience segmentation.
  • Enhance paid search, display, and social advertising performance through data-driven automation and AI-powered bidding strategies.
  • Construct real-time event-based data pipelines for monitoring marketing efficacy and campaign ROI.
  • Ensure seamless user journey tracking across web, app, and social channels to maximize engagement and conversion rates.
Social Engineering & AI-Powered Content Targeting
  • Lead the Social Engineering team in leveraging AI to optimize social media engagement as a property search issue.
  • Develop predictive models for dynamic content distribution across Meta, TikTok, YouTube, and emerging platforms.
  • Optimize content recommendation engines, ensuring personalized, high-impact property listings and video content targeting.
  • Build social listening tools and sentiment analysis systems to comprehend user behavior and refine targeting strategies.
  • Assemble and lead a high-performing growth engineering team, fostering a culture of innovation, experimentation, and data-driven decision-making.
  • Collaborate closely with Product, Data Science, Marketing, and Engineering to synchronize growth initiatives with business goals.
  • Work directly with CMO, SEO leads, and performance marketing teams to fortify Property Finder's omnichannel growth strategy.
  • Promote AI and machine learning adoption for growth automation, predictive analytics, and personalized user journeys.

About Property Finder

Property Finder is a pioneering digital real estate platform in the Middle East and North Africa region, boasting operations in Qatar, Bahrain, Saudi Arabia, Egypt, and Turkey. With its expansion, Property Finder has become one of the largest technology start-ups in the region and a recent Unicorn.



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