Director of User Acquisition

4 days ago


Fatih, Istanbul, Turkey Property Finder Full time

The Director of Growth Engineering will be responsible for developing and executing strategic growth plans that drive user acquisition and retention through AI-driven search optimization, social engagement, and performance marketing technologies.

Main Responsibilities:
  • Search Engine Optimization (SEO)
    • Direct the SEO Engineering team to achieve AI-driven search optimization and automated ranking improvements.
    • Develop and implement technical SEO strategies for crawling, indexing, and ranking optimizations, leveraging structured data, dynamic rendering, and AI-powered search personalization.
    • Design and deploy programmatic SEO initiatives to scale landing pages and boost organic search traffic growth.
    • Set up and maintain A/B testing frameworks for SEO enhancements, collaborating closely with data science teams to monitor impact.
    • Stay abreast of search engine evolution, ensuring Property Finder stays current with AI-powered search landscapes.
  • Marketing Technology and Performance Marketing
    • Manage marketing technology (MarTech) infrastructure, ensuring seamless data exchange among product, marketing, and analytics teams.
    • Develop and scale automated marketing platforms, encompassing customer segmentation, attribution modeling, and dynamic content personalization.
    • Construct real-time analytics and reporting systems to optimize user engagement, retention, and conversion rates.
    • Optimize CRM and retargeting strategies, integrating first-party data with Google Ads, Meta, and other acquisition platforms.
    • Lead engineering initiatives for performance marketing, attribution tracking, and audience segmentation.
    • Enhance paid search, display, and social advertising performance through data-driven automation and AI-powered bidding strategies.
    • Build real-time event-based data pipelines for monitoring marketing efficacy and campaign ROI.
    • Guarantee seamless user journey tracking across web, app, and social channels to maximize engagement and conversion rates.
  • Social Engineering & AI-Powered Content Targeting
    • Direct the Social Engineering team in leveraging AI to optimize social media engagement as a property search issue.
    • Develop predictive models for dynamic content distribution across Meta, TikTok, YouTube, and emerging platforms.
    • Optimize content recommendation engines, ensuring personalized, high-impact property listings and video content targeting.
    • Construct social listening tools and sentiment analysis systems to comprehend user behavior and refine targeting strategies.
    • Assemble and lead a high-performing growth engineering team, fostering a culture of innovation, experimentation, and data-driven decision-making.
    • Collaborate closely with Product, Data Science, Marketing, and Engineering to synchronize growth initiatives with business objectives.
    • Work directly with CMO, SEO leads, and performance marketing teams to strengthen Property Finder's omnichannel growth strategy.
    • Promote AI and machine learning adoption for growth automation, predictive analytics, and personalized user journeys.

About Property Finder

Property Finder is a leading digital real estate platform in the Middle East and North Africa region, with operations in Qatar, Bahrain, Saudi Arabia, Egypt, and Turkey. Our company has grown significantly, becoming one of the largest technology start-ups in the region and a recent Unicorn.



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