On-Trade Business Growth Specialist

5 days ago

Fatih, Istanbul, Turkey Brown-Forman Australia Pty. Ltd. Full time

The Premium Spirits Category Lead plays a pivotal role in shaping the future of premium spirits in a competitive and rapidly evolving industry. This leadership role involves guiding teams of B-F business partners in applying overall OT sales strategies and supporting the OT Channel Sales Manager in achieving distributor purchasing targets.

Total Rewards

We strive to create a culture that values diversity, equity, and inclusion. Our Total Rewards program includes competitive pay, holiday bonuses, and incentives to recognize employee contributions.

This role represents iconic brands under the Brown-Forman portfolio and drives strategic growth across İstanbul. You will be responsible for building brand awareness among customers and ensuring optimal market position for Brown-Forman brands within OT.

Meaningful Work From Day One

The On-Trade Sales Supervisor is responsible for driving sales and distribution activities, focusing on brand building and increasing brand awareness among customers. This role works closely with and supports the OT Channel Sales Manager in achieving company objectives.

Core Responsibilities On-Trade:

  • Develops and implements overall OT sales strategies and guides teams of B-F business partners in their application.
  • Conducts point-of-sale visits according to sales steps and company standards, following approved routes.
  • Makes commercial visits to OT sales points; establishes and maintains business partnerships with visited points.
  • Supports the Area Sales Manager in creating distributor orders and monitors achievement of distributor purchasing targets.
  • Responsible for sales (distributor purchases and field sales), distribution, and visibility of B-F products.
  • Ensures optimal stock levels at sales points and ensures products are displayed in compliance with B-F standards, legal recommendations, and internal regulations.
  • Responsible for implementing brands according to defined planograms and positioning POSM materials in the best possible way.
  • Ensures budgets allocated for activities are applied appropriately and efficiently, in line with installation mechanics, deadlines, and applicable company standards.
  • Responsible for including potential new OT channel sales points operating in their region in coverage. Provides guidance to teams of B-F business partners in this regard.
  • Opens and/or closes On-Trade channel sales points in the system according to company standards.
  • Conducts regional analyses to increase sales of B-F brands and support achievement of company objectives, develops action plans, and implements these plans together with teams of B-F business partners.
  • Ensures proper implementation of sales campaigns/promotional activities.
  • Holds regular meetings with sales teams of B-F business partners. Provides guidance to sales teams in line with company strategies.

Administrative Responsibilities:

  • Submits expected data, reports, and activity evaluations on time, according to company standards and procedures.
  • Regularly reads corporate emails and responds in a timely manner.
  • Responsible for timely reporting through Panorama and, if applicable, Vispera (collecting data on B-F products, market data, data on serviced customers, and information on competitors' activities in the market).
  • Holds regular meetings with the On-Trade Channel Manager to provide feedback on work status.
  • Responsible for maintaining customer database in their region accurately and up-to-date.
  • Aligns investments with company strategic objectives.
  • Maintains operations in responsible territory in compliance with company standards.
  • Guarantees responsible territory consistently achieves top-tier results.
  • Regularly monitors performance of investments in their territory.
  • Acts as Brand Ambassador for B-F portfolio. Coordinates preparation and delivery of specific product training for sales staff of B-F business partners.

What We Offer

Total Rewards at Brown-Forman Australia Pty. Ltd. is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is our policy to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability, or any other legally protected status.

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