Regional Marketing Strategist
5 days ago
The Regional Commercial Marketing Lead will play a pivotal role in driving lead generation, tracking marketing performance, and conducting ongoing market insight and analysis for their assigned region.
This role is essential for developing and executing strategic marketing initiatives that align with our global commercial goals and enhance our competitive position in the market.
The ideal candidate is a data-driven marketer with a proven track record in generating high-quality leads, driving revenue growth, market analysis, and performance tracking.
Key Responsibilities:- Market Research and Analysis: Gain comprehensive knowledge of regional markets and customer requirements through market research, analysis of market data, collaboration with local sales teams, and familiarity with PSA BDP's product and vertical USPs.
- Trend Identification: Analyze market trends and local competitive landscape to identify opportunities and threats.
- Cross-Functional Collaboration: Maintain ongoing collaboration with sales and product teams, and regional leadership, to ensure alignment and support for key initiatives, such as targeted campaigns for local markets; and act as the liaison between the regional team and global marketing team.
- KPI Establishment: Establish key performance indicators (KPIs) for regional marketing activities.
- Performance Tracking: Track, analyze, and report on the effectiveness of marketing campaigns and initiatives.
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