Retention Marketing Specialist

6 days ago


Fatih, Istanbul, Turkey bunq Full time

At bunq, we're redefining the future of banking to make life easier for millions worldwide. Our mission encompasses supporting families and shaping children's financial habits.

About the Role
  • We seek a talented Lifecycle Marketing Manager for Retention – Parents & Kids to spearhead engagement and retention strategies tailored to families.
  • This role involves owning the life stage of Parents & Kids, eliminating friction, crafting personalized campaigns, and leveraging insights from product feedback to position bunq as a trusted financial partner.
Main Responsibilities
  • Develop targeted segments and analyze family usage patterns using the Recency, Frequency, and Monetary (RFM) model.

  • Create compelling messaging focused on key concerns, such as allowance management, safe spending limits, and educational resources, for each parent life stage segment.

  • Establish a feedback loop to engage with users, identify challenges they face, and refine strategies to enhance their bunq experience.

Requirements
  • You have proven experience in crafting personalized engagement strategies within SaaS or subscription-driven businesses.

  • You possess a comprehensive understanding of digital touchpoints and channels.

  • You can translate product marketing strategies into actionable retention initiatives.

  • You have a track record of reducing churn, driving engagement, and developing scalable retention frameworks.



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