Consumer Insights Analyst

1 week ago


Fatih, Istanbul, Turkey Barilla Group Full time

We're seeking a highly motivated Brand Strategy Manager to join our Marketing Department in Istanbul. As a key member of the team, you'll be responsible for developing and executing marketing strategies that drive business growth and brand awareness.

Key Responsibilities

You'll be responsible for:

  • Developing and executing marketing plans for Barilla & Wasa brands, including strategy development, priority setting, target allocation, and resource management in ATL and BTL activities
  • Leveraging consumer insights to inform marketing decisions and optimize brand performance
  • Collaborating with Trade Marketing and Sales teams to ensure achievement of brand performance and KPIs
  • Building and maintaining strong relationships with internal and external stakeholders, including Trade Marketing, Sales, Global & Regional teams, Media/Creative/Digital/PR/Packaging agencies, Influencers & Industry Experts, etc.
Requirements

To succeed in this role, you'll need:

  • Bachelor's degree in a related field
  • Minimum 4 years experience in Brand Management in FMCG companies
  • Fluency in English
  • Proficiency in MS Office Applications
  • Strong communication, organization, prioritization skills with a creative and analytical mind
  • Experience in Digital Marketing and Influencer Management is preferred
About Us

The Barilla Group is an equal opportunity employer committed to creating an inclusive work environment where everyone has the opportunity to thrive. We believe that diversity and inclusion are essential to driving innovation and achieving excellence in everything we do.



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