
Head of Integrated Marketing Experience
3 days ago
Job Overview:
We are seeking a Senior Manager, Media Operations to join our IMX team in Turkey. This role is responsible for developing connections plans across brands/campaigns, evaluating and optimizing media plans, collaborating with stakeholders, coordinating media buying, and providing system status updates.
Key Responsibilities:
- Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different Touchpoints.
- Ensure we have the most effective and efficient media plans for our brands across Turkey via applying audience centric communication approach.
- Coordinate with different stakeholders (category, e-commerce) team to define right occasion, platform, and media strategy for business need.
- Coordinate media buying with all stakeholders, including agency and procurement, to ensure The Coca-Cola Company is performing efficient buying and receiving maximum value.
- Provide system with the status of our brand presence and performance in the various media types.
- Lead digital transformation with the utilization of the right data and tech partnership via partnering with the agency.
- Lift and shift best practices from other Operating Units and global teams in how to establish effective and efficient media planning and measurement solutions.
Requirements:
- Significant marketing, media, and leadership experience in Turkey region (07-10 years)
- Direct experience with media strategy, planning, and negotiation, as well as social media channels
- Preference for individuals who have worked in agencies and/or media vehicles in the past
- Experience working in cross-functional and cross-geographical teams is preferred
- Leading strategic conversations, negotiations, and alignment with senior and key stakeholders
Essential Skills:
- Videography
- Social Media
- Influencing
- Creativity
- Advertising
- Paid Search Marketing
- Marketing Campaigns
- Marketing Strategies
- Data Driven
- Waterfall Model
- Digital Media
- Human Insights
- Group Problem Solving
- Search Engine Optimization (SEO)
- Communication
- Google Analytics
- Digital Signage
- Teamwork
- Negotiation
- Strategic
- Connections Planning
- Agency Management
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