
Trade Marketing Coordinator
1 day ago
About Us
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders access to a global platform of high-quality vision care products, iconic brands that consumers love, and a network that provides consumers with high-quality vision care and best-in-class shopping experiences.
Job Summary
We are seeking a highly skilled Trade Marketing Manager to join our team. This role will report to Marketing Director Turkey Frames & Lenses and will have 6 direct reports. The successful candidate will be responsible for developing and executing trade marketing strategies aligned with the company's objectives and brand guidelines.
Key Responsibilities
- Develop and execute trade marketing strategies to drive sales and grow market share.
- Tailor global marketing initiatives to suit regional trade needs and opportunities.
- Map current distribution channels to shape local trade marketing strategy and segment main client clusters in the Turkish Market.
- Implement merchandising and point-of-sale (POS) solutions to maximize visibility and sales impact.
Requirements
The ideal candidate should have a degree in Marketing or Business and at least 4 years of experience in sales and/or trade marketing in FMCG or Cosmetic industry. Fluency in English AND Turkish is required for this role.
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