Trade Marketing Specialist

1 day ago


Fatih, Istanbul, Turkey Pernod Ricard España SA Full time
Job Description:

The Trade Marketing Management Trainee will play a key role in supporting the achievement of targets within the Off-Trade and Modern Off Trade channels. The successful candidate will be involved in understanding and driving trade marketing strategies, developing promotions, and analyzing business performance.

Main Responsibilities:
  • Design and execute incentive plans for trade channels targeting the Off-Trade and Modern Off Trade sectors based on market needs and opportunities.
  • Develop and evaluate trade promotions for brands, regions, and customers focusing on achieving strong ROI through pre and post-promotion analysis.
  • Regularly update and share reports of trade incentives and activities with the sales team and management via the Bluepass Reporting System.
  • Manage and report off-trade spending and activity budgets ensuring timely coordination with the SPD budget.
  • Contribute to the planning and follow-up of the yearly activity calendar in collaboration with Brand teams and Off-Trade Business Development.
  • Lead loyalty projects by coordinating efforts between suppliers and the sales team to ensure smooth execution and optimal outcomes.
  • Oversee merchandising audit projects with agencies managing planning, execution, and reporting phases.
  • Collaborate with sales, marketing, and purchasing teams to create and deliver in-store display units POSM materials sales team outfits and other marketing assets for the Off-Trade and MOT channels.
  • Conduct field visits with supervisors and sales representatives to observe in-store execution identify improvement areas and monitor the effectiveness of trade promotions.
  • Control and manage the invoicing and e-flow processes related to Off-Trade and MOT channel agreements.
  • Support the design and execution of events and visual assets aimed at enhancing customer relationships in the Off-Trade and MOT sectors.
  • Actively participate in Off-Trade and MOT channel meetings to share insights and gather feedback for continuous improvement.
  • Ensure consistent field visits at least 2 days per month to assess in-store execution and monitor trade environments.
About the Role:

This is an exciting opportunity for a recent graduate or final-year student from a reputable university preferably in Business Economics Communications or Engineering to join Pernod Ricard as a Trade Marketing Management Trainee.

Requirements:
  • Education A recent graduate or final-year student from a reputable university preferably in Business Economics Communications or Engineering.
  • Work Experience 0-2 years of experience in trade marketing and/or marketing.
  • Skills
    • Proactive analytical and good at conflict management.
    • Strong communication skills with internal and external stakeholders.
    • Advanced Microsoft Excel skills for data analysis and reporting.
    • Flexible working hours and ability to travel as required.
    • Strong commercial acumen with a sales-driven mindset.
    • Ability to make basic profit and loss and ROI calculations.
    • Strong planning coordination and organizational skills.
    • Detail-oriented with a focus on in-depth analysis.
  • Personal Attributes Result-oriented entrepreneurial and self-motivated.
  • Excellent at problem-solving and adapting to changing environments.
About Us:

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8 448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod the Group has developed through organic growth and acquisitions: Seagram 2001 Allied Domecq 2005 and Vin&Sprit 2008.



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