
Head of VM&Trade Marketing
4 days ago
- Global Working Environment
- Great Career Opportunity
About Our Client
Global footwear and sportswear retail brand.
Job Description
Key Responsibilities:
Brand Standards Management:
- Establish and maintain brand standards for retail and franchise stores, ensuring alignment with corporate identity and market expectations.
- Collaborate with merchandising and product teams to create effective in-store visual merchandising guidelines that enhance product visibility and consumer appeal.
Store Openings:
- Lead the planning and execution of new store openings, including layout design, store configuration, and operational readiness for both domestic retail stores and international franchise locations.
- Develop and manage budgets for store openings, ensuring timely delivery and adherence to financial targets.
Seasonal Campaigns and Launches:
- Create and implement annual seasonal trade marketing plans tailored to market trends and consumer preferences.
- Oversee the launch of new seasonal collections, coordinating promotional strategies and in-store events.
Concept Development:
- Innovate and develop concepts for in-store promotions and marketing initiatives that enhance the customer shopping experience.
- Work with cross-functional teams to ensure consistent messaging and execution across all marketing channels.
Visual Presentation and Layout Design:
- Design and implement visual presentation and store layout standards that cater to different formats and customer segments.
- Train store personnel on effective product presentation and visual merchandising techniques to optimize sales.
Collaboration with Franchise Partners:
- Collaborate with franchise partners to develop tailored marketing strategies and visual merchandising plans that resonate with local markets.
- Provide guidance and support for franchisees on store layouts and opening strategies to ensure brand consistency and success.
Wholesale and Sales Conferences:
- Organize and prepare for wholesale sell-in conferences, ensuring all promotional materials, presentations, and product displays reflect brand standards and marketing objectives.
- Develop and manage showroom setups to effectively showcase products for wholesale buyers, creating a compelling and engaging environment.
Budget Management:
- Develop and oversee budgets for trade marketing activities, ensuring efficient allocation of resources across all initiatives.
- Monitor spending and analyze financial performance to implement cost-saving measures.
Analysis and Reporting:
- Analyze the effectiveness of trade marketing initiatives and store performance metrics to assess ROI and inform future strategies.
- Prepare detailed reports for management, highlighting insights and recommendations for continuous improvement.
Industry-Specific Knowledge:
- Stay updated on retail trends, competitive activities, and consumer preferences to adapt strategies effectively.
- Utilize best practices in trade marketing and visual merchandising to enhance brand presence and drive sales growth.
- Leverage digital tools and analytics to optimize marketing efforts and improve customer engagement.
Management of Visual Merchandising and Trade Marketing Teams:
- Oversee the visual merchandising (VM) and trade marketing teams, ensuring alignment with overall marketing strategies.
- Develop weekly work plans for the teams and monitor progress, ensuring tasks are tracked and completed efficiently.
The Successful Applicant
- Proven retail experience
- Experience in VM positions
- Experience in Trade Marketing positions
- Fluent in English
What's on Offer
Global Retail Company Experience
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