Digital Product Marketing Manager

4 days ago


Fatih, Istanbul, Turkey AppNation Full time

We strive to develop innovative AI-powered mobile apps that make a positive impact on users worldwide. As an ASO/SEO Specialist, you will be responsible for shaping the discoverability and performance of our apps, working closely with our Marketing team.

Key Responsibilities:
  • Conduct keyword research to optimize app titles, descriptions, and metadata for maximum visibility, analyzing and improving app performance metrics.
  • Develop and execute ASO strategies to increase organic traffic and conversion rates, collaborating closely with designers and developers.
  • Design and implement SEO strategies to enhance website visibility and boost organic traffic, utilizing web analytics tools and methodologies.
  • Perform competitive analysis to identify opportunities and trends, leveraging data-driven insights to inform strategy.
Requirements:
  • Bachelor's degree in a related field such as marketing or computer science.
  • Proven experience in ASO/SEO, preferably in the mobile app industry.
  • Strong analytical skills and ability to interpret data to inform strategy, with proficiency in using ASO tools.
  • Experience in content creation and optimization for digital platforms, with passion for and familiarity with mobile applications.
  • English language proficiency at C1 level or above.


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