B2B E-Commerce and Category Manager

2 days ago


Fatih, Istanbul, Turkey L'Oréal Full time

The world leader in beauty, present in 150 countries on five continents Our 37 international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L'Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.

For more than a century, L'Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Professional Products Team

What You'll Do

B2B Ecommerce performance:

  • Drive customer acquisition, increase lifetime value and growth through digital marketing personalization, and a seamless customer experience online, including loyalty programs and drive relationship with all partners to ensure synergies between the brand's own digital activities and those of our retail partners.
  • Activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs and develop our understanding of the customer through data, contributing to the overall analysis of the customer funnel to maximize conversion.
B2B Ecommerce Activation
  • Work closely with marketing to define & implement the multi-brand customer activation plan and co-lead with the zones the B2B CRM strategy for B2B ecommerce.
  • Animate the LPS (L'Oréal Partner Shop) community through best practice sharing and evangelization across countries & brand excellence in execution.
Project Management
  • Full ownership of the business run results of the digital platform & manage the countries to ensure operational excellence ramp up.
  • Act as a key stakeholder to push for the adoption of the actual digital product and rationalize new demands driven by stylist & PPD value.
Activation & Category Management
  • Manage & upskill the activation team & category team & co-build & implement the PPD omnichannel multibrand activation plan in close collaboration with the heads of B2B & B2C + Brand Business Leaders.
  • Define a category strategy for each channel consistent with our brands & valorization strategy: assortment & visibility.
  • Lead PPD strategic projects with top customers: pilots / test & learn on assortment, merchandising, promo & brand execution & nourish marketing & commerce with multi-brand, category & channel + customers results & analyses + recommendations to implement.
Do You Have What It Takes
  • 4 years' university degree.
  • Min 7 years of experience in category development or retail with marketing knowledge (preferably in B2B e-commerce).
  • A strong customer-centric mindset with great organizational skills & complexity management.
  • Strategic thinker with extensive knowledge of commercial and/or marketing strategy.
  • Strong influencing & cooperation skills and excellent communication skills.
  • Extensive rigor and excellent analytical skills.
What Could L'Oréal Offer You
  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way.
  • Work with some of the biggest brands and experts in the business, and the most passionate people.
  • A diverse environment.
  • Opportunity to be at the center of digital transformation.
  • World class training and development.
#WEARELOREAL

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