Digital Channel Lead

2 days ago


Fatih, Istanbul, Turkey Vodafone Group Full time
Join Us

At Vodafone, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you'll do

As a Digital Channel Lead, you'll be responsible for strategic and tactical planning, action taking for increasing monthly active users and transactions through the Yanımda App for Vodafone Consumers.

Desired Skills:

  1. Data Driven Decision Making
  2. Business Acumen
  3. Tech Understanding
  4. Digital Savvy

Key Responsibilities:

• Tracking and reporting the digital app growth KPI's (MAU, frequency, etc.), strategic and tactical planning, action taking to reach the targets.

• New idea generation for new RTBs for Yanımda app users and traffic growth such as gamifications, raffles, etc.

• Execution of marketing activities and BTL communications for Yanımda App user growth (push notification/SMS/e-mailing, etc.).

• Digital monetization through traffic allocation for different verticals in Yanımda app with a strategic, revenue growth-driven, user-friendly mindset.

• Coordination and execution of campaign communication on Yanımda App's homepage for different verticals and businesses (Stories/In-app pop-ups, etc.) via content management tools.

• Lead and drive personalization campaigns/experiences and A/B Tests through Adobe Target tool and share reports with related parties with iteration ideas.

• Conduct deep dive reports & analysis for all communication activities on Yanımda Homepage and insight generation and action planning driven via data.

• Be responsible for coordinating different teams within Digital Assets Tribe and all other CBU teams.

• Be curious to learn different analytics and marketing technology tools.

Who you are


• Enrolled in Bachelor's Degree in engineering, pure sciences, or business.

• Advanced verbal and written communication skills in English.

• You are a clear communicator.

• You care about continuous learning.

• You are willing to work in a dynamic environment.

• Results-oriented with strong planning and organizational skills.

• Insight driven, analytic, and out-of-the-box thinking skills.

Not a perfect fit?

Worried that you don't meet all the desired criteria exactly? At Vodafone, we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

  1. Vflexy: Flexible Benefits Program
  2. Hybrid working kit
  3. Ergonomic kit allowance
  4. Digital meal voucher
  5. Flexible transportation allowance
  6. Employee assistance hotline & counselling
  7. Comprehensive and flexible private health insurance
  8. Discounted price deals for a wide range of products & services

Plus, plenty more to enjoy

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit the Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology, we empower people, connecting everyone regardless of who they are or where they live, and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds, and cultures. We're committed to increasing diversity, ensuring equal representation, and making Vodafone a place everyone feels safe, valued, and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.

#J-18808-Ljbffr

  • Fatih, Istanbul, Turkey GlaxoSmithKline Full time

    Nombre del sítio: Turkey - IstanbulFecha de publicación: Mar 19 2025Channel Marketing Lead will be responsible for driving the marketing strategy across Private Hospital accounts, working closely with HCP and Payer and Patient Empowerment Marketing Managers to tailor and drive initiatives and projects on account basis.Key Responsibilities:Patient &...

  • Digital Product Lead

    2 weeks ago


    Fatih, Istanbul, Turkey Vodafone Full time

    The Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and have deep knowledge of the specific product/channel and its features in order to develop and maintain them going forward.This role reports to the Digital Product Senior Manager (Group Platform).ResponsibilitiesWorks...


  • Fatih, Istanbul, Turkey PayerMax Full time

    PayerMax is a leading global payment solution provider, empowering digital merchants to expand their reach in emerging markets.Job OverviewWe are seeking a highly motivated Channel BD Manager to join our growing team in Turkey.This role will be responsible for developing and executing partnerships with banks and local/regional payment service providers...

  • Digital Product Lead

    5 hours ago


    Fatih, Istanbul, Turkey Amazon Full time

    Job Responsibilities:This is a diverse role that involves multiple tasks for the brands you support. As a Digital Product Lead, you will provide business advice based on deep financial analysis and reporting to identify areas of opportunities.You will help grow the selection of products by managing the launch of new products and improving product...


  • Fatih, Istanbul, Turkey Vodafone Group Full time

    At Vodafone Group, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. Our mission is to connect people, solve complex challenges, and create a sustainable and more inclusive world.About this roleThis role involves strategic and tactical planning, action taking for increasing...


  • Fatih, Istanbul, Turkey Apple Inc. Full time

    Job SummaryThis is an exceptional opportunity to lead Channel-led business development and marketing initiatives in the Turkish market. As Base Management & Personalized Engagement Lead, you will design and bring to life transformative programs that deepen customer engagement and revolutionize partner account plans.You will be accountable for driving...


  • Fatih, Istanbul, Turkey Rainmaker Consultancy Full time

    We are seeking a highly experienced and skilled Digital Marketing Director Lead to join our team at Rainmaker Consultancy. As a key member of our digital marketing strategy team, you will be responsible for developing and implementing effective performance marketing strategies that drive business growth and customer engagement.About the RoleThis senior role...


  • Fatih, Istanbul, Turkey Medtronic Full time

    Medtronic Global Indirect Channel Excellence LeadDrive excellence in our global indirect channel as a Global Indirect Channel Excellence Lead. Collaborate with cross-functional teams to develop and implement strategies that optimize channel performance, ensuring alignment with organizational goals.Key Responsibilities:Develop and implement strategies for...


  • Fatih, Istanbul, Turkey Iyzico Full time

    Job DescriptionWe are seeking an experienced Senior Marketing Manager to lead our marketing team and drive customer acquisition, engagement, and retention across all digital channels.This role is essential for developing and executing strategies that fuel business growth and position our products effectively in the market. The ideal candidate will have a...


  • Fatih, Istanbul, Turkey Vodafone Group Full time

    Vodafone Group is committed to empowering people and creating a workplace where everyone can thrive. We're passionate about shaping the future of connectivity and making a positive impact on the world.About this roleThis Digital Channel Lead position is a great opportunity to grow your career while finding the perfect balance between work and life. You'll be...

  • Marketing Director

    18 hours ago


    Fatih, Istanbul, Turkey MADAME COCO Full time

    Job FunctionThis Marketing Director - Digital Transformation role will be responsible for leading the development and implementation of our digital marketing strategy. The successful candidate will have a deep understanding of digital marketing channels and technologies, as well as excellent leadership and collaboration skills.The ideal candidate will be...


  • Fatih, Istanbul, Turkey Konecta Team for Coca-Cola Full time

    **About Us:**Konecta Team is a dedicated partner to Coca-Cola, exclusively supporting the beverage giant's digital strategy. As a key player in this partnership, we're seeking a highly skilled Digital Operations and Delivery Manager to join our team.**Your Role:**The successful candidate will be responsible for leading and executing digital campaigns from...


  • Fatih, Istanbul, Turkey MagiClick Digital Full time

    This is a highly skilled position for those who enjoy solving complex problems and taking initiative in their work. As an Intranet Developer Lead at MagiClick Digital, you will be responsible for designing and implementing SharePoint-based intranet solutions that meet the needs of our clients. Key responsibilities include collaborating with project teams to...


  • Fatih, Istanbul, Turkey Related Digital Full time

    At Related Digital, we're driving innovation in omnichannel campaign management solutions. We're seeking a seasoned Software Development Lead to join our team and help shape the future of our platform.The ideal candidate will have a strong background in software development and leadership, with experience in managing high-performing teams. They will be...


  • Fatih, Istanbul, Turkey Kofana Digital Full time

    Kofana Digital is seeking a Senior Salesforce Marketing Cloud Professional to lead the development and execution of marketing strategies that drive business results through the effective use of Salesforce Marketing Cloud.The successful candidate will have a deep understanding of marketing automation principles, as well as hands-on experience working with...


  • Fatih, Istanbul, Turkey Vodafone Group Full time

    We are looking for a Digital Transformation Strategist to drive solutions to improve the customer experience and level of service at Vodafone Turkey.About the RoleThe ideal candidate will have a solid background in Product-life cycle and Channel/touchpoint design, with experience in leading cross-functional projects, particularly in CX related projects....

  • Digital Banking

    2 weeks ago


    Fatih, Istanbul, Turkey TEB Full time

    Digital Banking (Retail) Service and Product DesignerMinimum Qualifications:At least a bachelor's degree from the faculty of Business, Economics or Engineering of a reputable university.Minimum 5 years experience in the banking sector and willing to pursue a banking career.Minimum 5 years for the title of Manager; Minimum 2 years of experience in the related...

  • Digital Operations

    2 days ago


    Fatih, Istanbul, Turkey Konecta Team for Coca-Cola Full time

    Location: IstanbulLanguages: English & Turkish (fluent)Contract: B2B CONTRACT Hybrid 3 days in office, IstanbulIdeal start date: ASAPThe Digital Operations and Delivery Manager is responsible for both leading and actively executing digital campaigns from conception to launch, ensuring seamless implementation and optimal consumer experiences across all...

  • Digital Product Lead

    4 hours ago


    Fatih, Istanbul, Turkey Bigger Games Full time

    We're seeking a results-driven Digital Product Lead to spearhead our digital product initiatives. As part of our innovative team, you'll oversee the development and launch of engaging digital products that meet user needs.About Your Key Responsibilities:Develop and execute digital product strategies to drive user engagement and revenue.Collaborate closely...


  • Fatih, Istanbul, Turkey Michael Page Türkiye Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Expert to join our team in Michael Page Türkiye.The ideal candidate will have a proven track record of developing and implementing successful performance marketing campaigns across multiple channels, maximizing ROI and driving traffic to our services.Develop, implement, and optimize digital...