Mar-Tech Specialist

2 days ago


Fatih, Istanbul, Turkey Turk Full time
About the Role:

We are looking for a Mar-Tech Specialist to join our digital marketing team at TurkNet. As a key member of our team, you will be responsible for developing and implementing technical marketing strategies that drive business growth and customer engagement.

Main Responsibilities:
  • Collaborate with cross-functional teams to develop and implement marketing technologies that enhance performance and improve customer experience.
  • Work closely with our agency partners to learn and execute Marketing Mix Modeling (MMM) strategies, applying the latest methodologies to optimize marketing campaigns.
  • Integrate and utilize BigQuery in collaboration with the agency, with opportunities for hands-on learning and skill development.
  • Track and optimize marketing performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring accurate data collection and insightful reporting across platforms.
  • Partner with the SEO agency to oversee technical SEO initiatives, focusing on on-page optimization, audits, and site performance.
  • Manage the technical implementation of Firebase to enhance mobile app tracking, user segmentation, and performance analysis.
  • Contribute to the automation of marketing tasks and reporting processes to improve efficiency and scalability.
  • Continuously monitor, analyze, and report on key performance indicators (KPIs) to optimize marketing strategies and maximize ROI.
Key Qualifications:
  • Strong background in digital marketing, with a focus on technical marketing (mar-tech).
  • Excellent knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking, measurement, and optimization of digital campaigns.
  • Experience working with Firebase for mobile app tracking and performance analysis (preferred).
  • Ability to learn new tools and technologies, with a focus on BigQuery for data management and analysis (support and collaboration with the agency provided).
  • Solid understanding of technical SEO, including on-page optimizations, audits, and site speed.
  • Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical teams.
  • Strong analytical mindset, with the ability to solve complex problems using data-driven insights.


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