Customer Relationship Management Lead

4 days ago


Fatih, Istanbul, Turkey Papara Full time
Company Overview
Papara is a leading fintech company based in Turkey, dedicated to creating the best financial experience for its users. With over 20 million users, we are committed to providing fast, simple, affordable, and fun financial services.

Salary and Benefits
We offer a market-competitive salary and pay-for-performance bonuses, as well as a salary-based private pension plan with 3% company contribution. Additionally, you will receive transportation and meal allowance, and be entitled to use your learning budget on any platform.

Job Description
As a CRM Executive, you will develop innovative organic marketing approaches and execute creative ways of getting more potential customers into our outreach flow. You will establish revenue-generating CRM campaigns with both our customers and non-customers alike, focusing on customer acquisition, LTV, and AOV.

  • Develop lifecycle strategies tailored to subscription services, utilizing diverse communication channels such as email, push notifications, and subscription plans.
  • Improve conversions from acquisition to activation, activation to purchase, and purchase to retention, using both quantitative and qualitative insights.
  • Set up efficient systems and processes to manage growth campaigns and experiments in a fast-paced environment.


Required Skills and Qualifications
To succeed in this role, you will need a Bachelor's degree in Business, Marketing, Communication, or a related field (preferably a master's degree). You should have at least 6-7 years of professional experience in CRM management, proficiency in data analysis and reporting tools, and experience in establishing and using on-premise CRM tools.

Benefits
At Papara, we care about your professional development and offer free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. We also provide technical equipment package, internet allowance, and free platform memberships. Our campus is green and pet-friendly, and we offer basketball court, sleeping room, and unlimited coffee.

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