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Experience Manager

1 week ago

Fatih, Istanbul, Turkey Unilever Full time

Digital Ecosystem Lead

This role will lead the development and execution of digital marketing strategies across various platforms, including Google, Meta, TikTok, and other relevant channels. The ideal candidate will have a strong understanding of digital marketing principles and be able to analyze complex data sets to inform business decisions.

Main Responsibilities

  • Develop and execute digital marketing strategies that drive online engagement and enhance our leading brands' presence
  • Work closely with media and agency teams to plan, execute, and optimize digital marketing campaigns
  • Ensure all digital content aligns with our brand identity and resonates with our target audience

Requirements

  • Proven experience in digital marketing with a focus on performance marketing
  • Strong understanding of data analytics and its application in digital marketing
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced environment with multiple stakeholders