B2B E-Commerce Strategy and Operations Lead

1 week ago


Fatih, Istanbul, Turkey L'Oréal Full time
E-Commerce Performance Optimization

We are seeking an expert to drive customer acquisition, increase lifetime value, and growth through digital marketing personalization and seamless customer experiences online. This includes developing loyalty programs and fostering relationships with partners to ensure synergies between brand digital activities and retail partners.

The ideal candidate will track and analyze specific e-commerce Key Performance Indicators (KPIs), contributing to the overall analysis of the customer funnel to maximize conversion. They will work closely with marketing to define and implement multi-brand customer activation plans and co-lead B2B CRM strategies for e-commerce.



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