Digital Business Development Manager

5 days ago

Fatih, Istanbul, Turkey adidas Full time

About the Role:

We are seeking a highly skilled and experienced Digital Business Development Manager to join our team at Adidas. In this role, you will be responsible for driving the marketplace business with respective partners in Turkey and achieving FY business targets.

Key Responsibilities:

  • Strategic Planning: Strategically plan and drive the Marketplace (3P) business for respective marketplace players in Turkey such as Trendyol, Hepsiburada, Amazon, etc.
  • Partnership Management: Work with partners to define strategies/action plans/development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships.
  • Campaign Planning: Plan commercial calendar and implement campaigns (product markdowns, vouchers, etc.) during Sales/non-Sales periods for each platform.
  • Performance Monitoring: Continuously monitor and track KPIs and prepare reports for management team.
  • Sales Planning: Create daily, monthly, and yearly sales plans and forecast respective KPIs to track business performance on a regular basis.
  • Collaboration: Work jointly with DPC integration team to sustain daily operations smoothly in all aspects.
  • New Partner Launches: Support Hub DPC teams for new partner launches, any integration related changes for contract management, integration quality, budget, and marketing spend alignments to ensure a flawless launch.
  • Marketing Campaigns: Work with platform teams and internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales.
  • Assortment Planning: Plan for the assortment and product quantity for all future seasons for the adidas 3P/marketplace model with Ecom merchandising team.
  • Operational Improvement: Improve operational KPIs, such as cancellation rates, returns, etc., for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams.
  • Best Practice Sharing: Drive best practice sharing across Emerging Markets and other accounts.
  • Impact Measurement: In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience, etc.) based on global frameworks and prepare reporting for global functions.

Qualifications:

  • University degree in the field of Business, Marketing or equivalent.
  • 6+ years of professional experience, 2+ years in E-Commerce.
  • Knowledge of the local E-Commerce and Marketplace landscape.
  • Sportswear industry experience is a plus.
  • Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change.
  • Experience in working in cross-functional environments with a diverse stakeholder set.
  • Good project management skills, including the ability to lead several projects simultaneously.
  • Experience in Digital project management and agile execution methods is a plus.
  • Innovative mindset, encouraging change and taking personal ownership.
  • Understanding of collaborative business approaches in the online world.
  • Understanding of retailer's operational processes and metrics.
  • Understanding of retailer's financial metrics (sales, inventory, margin, returns, etc.).
  • Proficient in MS Office.
  • Fluent English, both verbally and written.

Key Contacts:

  • Global Digital Partner Commerce (Partner Program).
  • Market account teams.
  • Global & Market Supply Chain Management Teams.
  • Digital Brand Commerce Teams.
  • Local Merchandising & CTC teams.
  • Local Finance teams.

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