Brand Strategy Lead

4 days ago


Fatih, Istanbul, Turkey bitaksi Full time

About Us:

At bitaksi, we're revolutionizing urban mobility with innovative technology. As Turkey's leading taxi-hailing app, we've grown from a small startup to a crucial part of people's daily lives, providing safe, easy, and modern transportation solutions.

Our Mission:

We aim to transform the way people move by leveraging cutting-edge technology and creating seamless experiences for both riders and drivers. Our goal is to become the go-to transportation platform of choice, setting new industry standards and reshaping urban mobility.

Why Work With Us:

Meaningful Work: Join us to work on projects that have a direct impact on the lives of millions. Your contributions will help shape the future of transportation and make a difference in the way people navigate their daily lives.

Technology and Innovation: Be part of a dynamic team that uses the latest technology to develop user-centric solutions in a rapidly evolving industry.

Main Responsibilities:

  1. Develop and implement a comprehensive marketing and communication strategy aligned with our mission and business objectives.
  2. Lead the development and execution of marketing communications across all channels, ensuring impactful and cohesive messaging.
  3. Directly manage the creative team to develop creative briefs and deliver compelling advertising and public-facing communications.
  4. Lead our creative and media agencies to ensure excellence in execution.
  5. Nurture strong relationships with agencies, media partners, and influencers to expand brand reach and visibility.
  6. Ensure consistent and compelling brand messaging across all customer touchpoints, strengthening our market presence.

Requirements:

  1. 7+ years of experience in marketing, branding, communication, or related fields.
  2. A self-motivated, creative individual who challenges the status quo, with a 'can do' attitude.
  3. A strong track record of managing campaigns that deliver measurable results.
  4. Experience in collaborating with internal cross-functional teams and external agencies.
  5. Proven experience in managing agency relationships and ensuring high-quality deliverables.
  6. Ability to thrive in a fast-paced, dynamic environment.
  7. Excellent communication and interpersonal skills with a knack for storytelling.
  8. Proven leadership and strategic planning skills.

What We Provide:

  1. Open communication, teamwork, and a strong company culture of continuous development.
  2. Private health insurance (family included).
  3. Meal card.
  4. Transportation allowance.
  5. We care about your wellbeing; free psychological counseling, legal advice, financial advice, etc.
  6. Team and company activities for motivation.
  7. Discounted gym membership.
  8. Online education platforms.


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