Category Director

1 day ago


Fatih, Istanbul, Turkey Ülker Full time

At Ülker, we are seeking a talented and driven individual to fill the role of Category Executive in our pladis Turkey Category Organisation. As a Category Executive, you will be responsible for developing and implementing effective trade marketing strategies that drive sales growth and market share in your assigned categories.

About Us:

With a rich history spanning over 300 years, Ülker has grown into one of the leading food companies in Turkey and the region. Our portfolio of over 300 brands includes popular products such as biscuits, cake, chocolate, candy, and gum. We prioritize sustainability principles and objective orientation in our business model, aiming to contribute positively to Turkey's economy while maintaining a strong presence in over 100 countries worldwide.

Our Vision:

We strive to deliver happiness to the world with every bite by providing high-quality products and services. As a Category Executive, you will play a crucial role in achieving this vision by driving category growth and profitability through strategic planning and execution.

Responsibilities:

  • Budget Planning and Execution: Prepare and manage budgets for assigned categories to achieve sales targets.
  • Trade Marketing Strategy: Develop and implement effective trade marketing strategies to drive sales growth and market share.
  • Market Analysis: Conduct thorough market analysis to stay up-to-date with consumer trends, competitor activities, and product performance indicators.
  • Team Collaboration: Work closely with the sales team to plan and execute channel activities that meet sales, growth, and profitability targets.

Requirements:

  • Education: Bachelor's Degree in Business or related field.
  • Experience: 2+ years of experience in trade marketing, sales, key account, or channel management within FMCG companies.
  • Skills: Strong command of English, proactive approach, result-oriented professional, strategic thinking capabilities, and SAP knowledge is an asset.


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